Never previously published, this is something of an exclusive: Barney Bubbles’ original artwork for the back cover of the first 2,000 sleeves of The Damned’s debut album Damned Damned Damned.

Damned Damned Damned special edition artwork. (c) Jake Riviera Collection/Reasons 2010.

On the album’s release in February 1977 the story was put about that distributor Island Records had mistakenly positioned an Erica Echenberg photograph of new wave r&b band Eddie & The Hot Rods in place of a live shot of The Damned at London punk venue the Roxy .

Left: 12in card. "Printing error" back cover. Right: Erratum sticker.

Barney and Stiff boss Jake Riviera went so far as to add an erratum sticker, explaining: “Due to Record Company error, a picture of Island recording artists Eddie & The Hot Rods has been printed instead of The Damned. We apologise for any inconvenience caused and the correct picture will be substituted on future copies.”

12in card. Damned Damned Damned back cover, standard release, Stiff Records, 1977.

In fact the “error” was intentional; Jake had worked out that Stiff needed to sell 2,000 copies to recoup the cost of recording and producing the first UK punk album release.

12in card. Damned Damned Damned front cover. Photo: Peter Kodick.

With Barney recently installed as Stiff’s art director, Jake was able to create an instant collectible, all the while keeping the Island executives involved in the newly-inked distribution deal on their toes.

12 in. Limited edition shrink-wrapped sleeve with "food-fight" sticker.

And the trick worked. Media coverage of the “error” helped rustle up interest and propel the Nick Lowe-produced album into the UK Top 40, establishing The Damned as an act to rival The Clash and the Sex Pistols commercially.

A very limited number of albums were also shrink-wrapped and featured a red “food-fight” sticker completing the title Damned Damned Damned. These now fetch up to £500 apiece.

“By the time Barney had finished, you could imagine our covers competing with whatever else is out there,” says Rat Scabies. “He understood that, much as Stiff was a lot of fun, the releases had to have commercial appeal.  At the same time he made it edgy and kind of sinister.”

Left: 12in card, front cover, "Bongos Over Balham", Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Right: Sleeve detail.

At once a savvy marketing maneouvre and a keen artistic intervention, the printing error stunt is a prime example of Barney’s wily approach, particularly when working with Jake: see also the Bohemian Revivalist Series Vol 2 “sticker” on the sleeve of Chilli Willi And The Red Hot Peppers’ 1974 album Bongos Over Balham and the deliberately off-register sleeve of Elvis Costello & The Attractions’ 1978 release This Year’s Model.

Left: 12in card. Front cover, This Year's Model, Elvis Costello & The Attractions, Radar, 1978. Right: Sleeve detail with sticker and exposed colour code.

Similarly the bogus Stiff “voucher” which appeared on the back of the August 1977 release of Ian Dury’s single Sex & Drugs & Rock & Roll; the voucher had just been introduced on the Barney-designed sleeve of the preceding single, Wreckless Eric’s (I’d Go The) Whole Wide World.

Left: 7in card, back cover, Sex & Drugs & Rock & Roll, Ian Dury, Stiff records, 1977. Right: Sleeve detail - cut-out "voucher".

Sex & Drugs & Rock & Roll bore the catalogue number BUY 17, which Barney had allocated to the Damned Damned Damned artwork as a positional several months earlier. At that time Riviera and his Stiff partner Dave Robinson had not quite settled on a separate numbering for album releases (which were allocated the prefix SEEZ; The Damned’s debut was SEEZ1).

Pen and ink on paper. Details, Damned Damned Damned artwork, 1977.

Barney also decorated his artwork with a sketch of a “100% Guaranteed Refund” sticker and typically twisted marketing slogans: “To clean use a barely damp Brillo pad” advises a vertical instruction, and the sentence along the bottom reads: “Long range full frequency stereo ersatz recording. Play at 33 1/3 rpm.”

In the event, the final back cover of the album carried the nonsensical note: “Made to be played loud at low volume.”

Design credit, Damned Damned Damned, 1977.

And in final flourish, Barney adopted one of his finer pseudonymous credits: Big Jobs Inc.

One of the key factors which accelerated Stiff Records past all-comers in 1977 - whether established majors or the new wave of indies launching in its wake -  was the quality, wit and invention of its music press advertising.

Cut-out-and-keep Elvis Costello poster constructed from Stiff adverts in Melody Maker, NME and Sounds, July 1977.

As explained in Reasons To Be Cheerful, this was a result of the winning combination of Barney Bubbles’ graphic genius and commercial experience (principally with Conran) and Stiff founders Dave Robinson and, in particular, Jake Riviera’s pithy and provocative promotional nous.

Stiff Records DPS adverts, New Musical Express (top), Sounds (bottom left) and Melody Maker, all published July 23, 1977.

Jake’s progress in London’s hidebound advertising scene on leaving school in the 60s had been stymied by lack of qualifications. Come the 70s his substantial creative capabilities locked in with Barney’s arsenal of references and willingness to play games to provide series after series of individual ads for each of Britain’s music publications: the five weeklies Disc & Music Echo, Melody Maker, NME, Record Mirror and Sounds and the monthlies Let it Rock and ZigZag.

Stiff Records ad detail. Assembly instructions, July 23, 1977.

A fabulous example is the batch of three cut-out-and-keep double-page spreads announcing the release of Elvis Costello’s debut album My Aim Is True in the summer of 1977. Pieced together and clipped, these created a poster of Keith Morris’s image from the front of the album.

12in sleeve. Back and front cover, My Aim Is True, Elvis Costello, Stiff, 1977.

“Our credo was that people are more intelligent than politicians or big business gives them credit for,” says Jake. “We wanted to really engage with fans and, since there were so many music papers, why not come up with a collectable series? Better than the same old ad for the latest Genesis album; hold me back, you know?”

Jake Riviera with point-of-sale Elvis Costello cut-out figure, outside Stiff offices, 32 Alexander Street, London W2, 1977. Photo: LIFE.

This and the image on the back had been carefully selected after a photo-session in which Barney and Jake were both involved to ensure that Costello’s transformation from country-rocker DP McManus (at the time holding down a day-job as a computer operator in North Acton with cosmetics manufacturer Elizabeth Arden) was complete.

Meanwhile retailers were provided with in-store cut-outs of the back cover shot; I coveted without success the one which occupied pride of place in my local record shop, Manzi’s in Finchley Road, north London.

Full-page adverts for Bongos Over Balham, Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Left: artwork for Let It Rock. Right, artwork for ZigZag.

Barney and Jake had been finessing this approach for a couple of years; Chilli Willi And The Red Hot Peppers benefited from a wide range of stickers, cut-outs and other promotional ephemera, and, when second album Bongos Over Balham was released in 1974, it was “presented” in the music press ads by a variety of items, including a pig’s trotter and a vibrator.

Contact sheet, My Aim Is True photo-session 1977, Keith Morris. (C) Keith Morris Estate.

And the objective of introducing the then-totally unknown Costello as “Buddy Holly on acid” with a sackful of songs driven by guilt and revenge was achieved in the time-honoured fashion of maintaining tight rein over available imagery while word-of-mouth was built. 

My Aim Is True colour variations, 1977/78.

Morris’s two cover shots were used repeatedly in posters as well as ads, and Barney adopted a Warholian approach by chopping and changing the eye-popping overlaid colours of the album sleeve over the course of several print-runs.

Elvis Costello posters promoting live appearances (left) and his debut album, 1977.

With the initial pressing containing the “Help Us Hype Elvis” leaflet offering free copies for those who could turn their friends on to the album, it’s likely that there were at least 30 different coloured sleeves.

Full page adverts: (left) NME August 6, 1977, Melody Maker, August 13, 1977.

Of course it’s impossible to calculate what would have happened had Elvis Presley not died on August 16 1977 just as the My Aim Is True campaign got underway; the album’s prospects certainly weren’t hurt by the public attention directed to such elements as the near-sacriligeous phrase “Elvis Is King” Letraset-ed into the cover’s two-tone boxes by Barney.

By the autumn Costello was proving he was not only one of the greatest songwriters of his generation but also a fearsome live prospect, having hooked up with The Attractions and started to perform some of the stunning tracks to appear on follow-up This Year’s Model.

Once again, this was heralded by a campaign based on more spectacular advertising, including a music press series  of three ads (NB: we’re advised there were at least six - see note below) featuring various headings including “Drugs”, “Fads” and “Commodities”.

Barney chose not to lay the titles across the gutter (the central margin separating type and images) to increase legibility for the reader holding the paper open. Laid out flat this would be nearly 2ft wide and was often a source of discomfort for those trying to read the “inkies” on cramped public transport.

DPS advert for This Year's Model, NME, March 25, 1978.

These ads are packed with puns and inside jokes: Patti Smith is miscaptioned as Patty Hearst, Chilli Willi as “saccharine”, Troggs’ singer Reg Presley as Elvis Presley, The Attractions as much-maligned budget label K-Tel and the recently arrested Roman Polanski as Charles Manson (the man, of course, responsible for the death of his wife Sharon Tate).

DPS advert for This Year's Model, NME, March 18, 1978.

And Costello was not spared: a photograph of Buddy Holly was placed next to his name. And a banjo lying on the ground lays the ghost of DP MacManus to rest with the caption: “Elizabeth Arden Blue Grass”.

It’s taken a week or so to absorb two very different cinematic investigations into a brace of Barney Bubbles-related bands (both coincidentally from Essex).

Shown during the London Film Festival, Julien Temple’s Oil City Confidential traces the “Estuarine” roots of the wondrous Dr Feelgood, while the Frieze Art Fair delivered Jeremy Deller and Nicholas Abrahams’ The Posters Came From The Walls, an extraordinary celebration of the personal and political liberation experienced by Depeche Mode fans around the world.

More on that below.

Barney’s relationship with Dr Feelgood started around the time of the 1975 release of their mould-breaking mono-only mission statement Down By The Jetty.

The monochrome photographs for Jetty and follow-up Malpractice were respectively taken by James Palmer and Barney’s late friend Keith Morris.

12in sleeves, Dr Feelgood. Left: Down By The Jetty, UA, 1975. Right: Malpractice, UA, 1976.

The design credits on these releases are “A.D. (Design Consultants) Ltd” and “Petagmo III”. The latter has been confirmed as the artist Joe Petagno, who produced a promotional comic based on the band’s adventures (and also created the Motorhead logo). 

As detailed in REASONS, Barney designed the promotional material for 1975’s Naughty Rhythms tour, which featured Chilli Willi & The Red Hot Peppers and Kokomo and provided the Feelgoods with their national breakthrough.

Previously unpublished: artwork for Naughty Rhythms tour advert, 1975 (C) Reasons 2009/Riviera Global.

In the mid 70s the Feelgoods’ sleeves were designed by UA regulars such as Paul Henry and John Pasche. All the group’s releases of this period featured the grinning quack logo created by Feelgoods’ one-man guitar army Wilko Johnson. 

Interview still from Oil City Confidential, 2009.

It was the late lamented Feelgoods’ frontman Lee Brilleaux’s gift of a £400 cheque to road manager Jake Riviera which kick-started Stiff Records, where Barney re-entered the music business and sealed his design reputation.

Temple’s tricksy movie, while over-garnished with juxtaposed footage from British heist films in the manner of the distracting Richard II inserts in his The Filth & The Fury, is nevertheless an invigorating and touching testament to the importance of Dr Feelgood; these were men, not boys, and their ‘tude powered punk and beyond.

Witnessing one of their gigs on an aggression-filled night in 1976 prepared me for the onstage rush of such Feelgood acolytes as The Clash and The Jam the following year.

12in sleeve. A Case Of The Shakes, Dr Feelgood, UA, 1980.

By the time Barney designed the sleeves for 1980’s A Case Of The Shakes and 1982’s Fast Women & Slow Horses, the group had lost Wilko to Ian Dury & the Blockheads but still retained a tough musicality. The diamond Brilleaux maintained his position as one of the most magnetic frontmen in rock & roll until his tragically early death from lymphoma in 1994.

12in sleeves. Left: Splash, Clive Langer & The Boxes, FBeat, 1980. Right: Pass Out, Inner City Unit, Riddle, 1980.

For the former album, produced by Nick Lowe, Barney used photographs by Bob “Bromide” Hall to create a Saul Bass-like DTs scenario. There are similarities with two other sleeves produced around this time, for Clive Langer & The Boxes and Inner City Unit.

12in sleeve. Fast Women & Slow Horses, Dr Feelgood, Chiswick, 1982.

On the front cover of Fast Women, Barney drew on his considerable illustrative skills for a visual pun which benefits from the cheeky insertion of his own profile (with its prominent proboscis) in the ampersand.

7in sleeves, Dr Feelgood. Left: No Mo Do Yakamo, UA, 1980. Right: Trying To Live My Life Without You, Chiswick, 1982.

During this period, Barney worked for another quartet who also hailed from Essex but are now the subjects of an almost-religious fervour around the world…

The application of geometric symbols was an important element of Barney Bubbles’ visual language.

Detail from label, I Can't Stand Up For Falling Down, FBeat XX1, February 1980.

As pointed out in Reasons To Be Cheerful, Barney’s use of symbolism throughout his career underlines his consistency of approach and undercuts notions of a clear division between his 60s/70s “hippie” work and that produced after joining Stiff Records in March 1977.

The presence of symbols also effected a “signature” for this artist who opted for anonymity and avoided credits in his later years.

A fine example are the three triangulated circles which surfaced in February 1980 as a tiny detail on the label for I Can’t Stand Up For Falling Down, the hit single by Elvis Costello & The Attractions which inaugurated Jake Riviera’s FBeat Records. Next they appeared on the double A-side promo for the label’s second single, Splash (A Tear Comes Rolling Down) by Clive Langer & The Boxes, though were gone by the official release.

B-side of From Head To Toe, Elvis Costello & The Attractions, FBeat, 1983.

Thereafter, the circles crop up on releases by Costello and Nick Lowe up until Barney’s death in 1983. However, the symbol was not used in the label copy for releases by other acts on FBeat, including Lowe’s collaborative projects with Dave Edmunds in Rockpile such as Seconds of Pleasure or The Attractions’ “solo” effort Mad About The Wrong Boy.

Triple gatefold cover, the Glastonbury Fayre, Revelation, 1972. Advert, Frendz 33, 1972.

So what to make of this repeated, if selective, use?  The pyramid and triangle were sources of fascination in line with Barney’s interest in Egyptology and Norse mythology, as evinced by such projects as The Glastonbury Fayre and in various forms for Hawkwind and band-member Nik Turner’s solo projects.

"Pyramid power": Cut and fold inserts, The Glastonbury Fayre, Revelation, 1972.

The three overlapping circles convey many meanings,  drawing on the potency of Sacred Geometry as well as the work of “The Great Geometer” himself, Appollonius of Perga.

From advert for Xitintoday by Nik Turner's Sphynx, NME, April 22, 1978.

In Christian terms, they represent the Holy Trinity, and in combination with triangles signify alchemy. Intersecting and tangental circles occur in Masonic mathematical calculations - Barney’s father Fred Fulcher was a mason and the compass, used to draw circles, is a key symbol in Freemasonry.

Left: Symbol for the Holy Trinity. Right: The Borromean Rings.

The three interlaced circles are also known as the Borromean Rings (since they  decorate a particular Baroque palazzo on one of the three northern Italian islands owned in the 17th Century by the Borromeo family).  A form of the link was used by the Vikings and is known as Odin’s Triangle.

Left: Alchemical sign. Right: Odin's Triangle.

More recently, three interlinked rings have been employed to define business leadership and corporate management structures.

Contemporary versions used in sociology and management models.

The explicit use of this symbol during the FBeat period comes into focus when one considers Barney’s ongoing preoccupation with power - hence also the variants on crowns and other regal insignia. The strength in the three interlocked circles lies in their unity; if one is broken the potency is lost.

My interpretation is that the three circles - fuelled by the energy of the pyramid and imbued with multiple layers of meaning - represent the powerful interplay between Jake Riviera, Barney himself and the priority artists Elvis Costello and Nick Lowe: this was a time when management, design and music were all reliant on each other and firing on all cylinders.

What’s yours?

Today we celebrate the 30th anniversary of the release of Do It Yourself  by Ian Dury & The Blockheads with a visual feast including previously unpublished images.

  
When the album came out on May 18, 1979, much was made of the fact that the wallpaper cover was available in a number of variations. There have been claims that as many as 56 were printed in stock from the Crown range. We found 27 in the course of researching Reasons To Be Cheerful, most of which are reproduced here.  

The inspiration for the cover came from a book of wallpaper samples; as ever Barney Bubbles delighted in elevating the mundane and everyday, though his initial proposal was for four covers.

When Stiff Records‘ boss Dave Robinson persuaded Crown to provide the materials for free in exchange for featuring the order number on the front of the album, Stiff swiftly escalated the plans with 10 alone for the UK and many others for their licensees around the world.

With screw-hole lettering embossed onto the surface of the wallpaper, the front cover carries the tracklisting and also a Barney classic; an illustration entitled “Tommy The Talking Toolbox says it’s…for all the family to enjoy!”

(c) Diana Fawcett/Reasons 2009

One piece of original artwork unearthed for the book contains part of the lyric from the album’s lead-track Inbetweenies, which was released as a single in some countries.

The back cover carries a Chris Gabrin photograph of Dury and the Blockheads lined up outside a wig shop; this is mirrored in abstract form in a painting by Barney on one side of the inner, entitled “Better Being Mugs Than Being Smug”.

The other side of the inner - headed “Ultramine” with Gabrin billed as “Gabrinovsky” - features the musicians and their team hand-triggering portrait shots of themselves.

(c) Diana Fawcett/Reasons 2009.

A lot was riding on the album’s release. It’s predecessor - New Boots & Panties!! - had established Ian Dury as a new wave star, remaining in the charts for 90 weeks and setting up hits such as Hit Me With Your Rhythm Stick. 

When Dury refused to allow Hit Me to appear on the album, the Stiff staff, including marketing men Alan Cowderoy and Paul Conroy (who went on to work with hit acts from Madness to the Spice Girls), pulled out all the stops with an advertising and promotional campaign which integrated Barney’s design work centred around the theme of home improvement.

Barney’s paintbrush and paint logo for the record label was extended across posters, in-store banners and music press ads, as were his graphics representing paint splashes and stains.

Famously, Stiff sent teams of wallpaper hangers to decorate music press offices before journalists arrived while the exterior of record label’s offices received similar treatment. 

Left: Dury outside Stiff. Pic: Redferns. Right: Inbetweenies 12", Stiff France.

A photo-shoot took place at Barney’s Shoreditch studio with Ian Dury  - complete with knotted hankie on his head - as a housepainter.

Right (c) Alan Cowderoy/Reasons 2009.

Barney created point of display artwork on clear vinyl to be posted in record shop windows, and press ads and many badges (including an adapted Blockheads logo) continued the theme.

Promotional items even included “Blockhead” tins of paint while posters such as the one on the right below (which belongs to designer Alan Aboud) were printed on wallpaper and pasted onto exterior walls. 

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Typical of his approach to advertising in this period, Barney exploited the presence of five weekly music papers with different ads using spot-colour to “paint” and decorate full pages. Several incorporated his Blockhead ideogram (which has been identified on John Coulthart’s Barney post by Paul Murphy as stemming from British political imprint of the 30s, the Left Book Club).

One  is a cut-out-and-keep face mask (so that the reader could, er, do it themselves…), while another features a splash of paint over one “eye”. The Watchmen ident has always put me in mind of this image.

The  volume and sustained quality of the work is impressive, particularly since Barney also delivered sleeves and promotional, advertising and marketing designs for other projects in this period, including Labour Of Lust by Nick Lowe and Frogs, Sprouts, Clogs And Krauts by The Rumour and their attendant singles.

In the event, Do It Yourself didn’t achieve the hoped-for sales levels. The absence of Hit Me was compounded by the mercurial Dury’s decision to hastily release  a new track as the next single.

Reasons To be Cheerful Part 3 was recorded while on the road in Europe, and released a month or so after Do It Yourself (and effectively eclipsing it). The artwork was not designed by Barney but Dury’s friend and former art-school teacher Peter Blake. But that’s another story…

As detailed in REASONS, Barney Bubbles’ 1977 sleeve for punk band Generation X’s debut single Your Generation was a key inspiration for a new wave of young designers applying the principles of the early 20th century art movement Constructivism to their work.

The graphic fulfilled “a basic function of art by instructing delightfully” - as critic Michael Billington wrote recently in an entirely different context - influencing the future direction of Neville Brody, Malcolm Garrett, Peter Saville and many, many more.

John Ingham (standing) with Siouxsie Sue, Steve Severin and Johnny Rotten, Paris, 1976. Photo: Ray Stevenson.

Now new details have emerged about the story behind the cover. The sleeve was commissioned by Generation X’s co-manager John Ingham, the Sounds journalist who  - using the deliberate misprint “Jonh” for his first name - had trail-blazed punk coverage, publishing the first-ever interview with the Sex Pistols.

In March 1977 John and fellow manager Stewart Joseph were actively searching for distinctive art direction for the upcoming record deal with Chrysalis (the group’s founder/guitarist Tony James and singer Billy Idol were all the while designing their own t-shirts in a pop and op-art style).

El Lissitzky: The Constructor 1924; Beat The Whites With The Red Wedge 1919

The managers paid a visit to Joseph’s friend, the art historian, exhibition curator and author Michael Collins. “Michael gave us a crash-course in Constructivism,” says John. “He talked about Rodchenko, Malevich and, of course, El Lissitzky, who really nailed us because his work is so geometric. We were particular struck by Beat The Whites With The Red Wedge.” 

Cover, The First Kestner Portfolio, 1923; Design for Mayakovsky's For The Voice, 1923.

The artist born Lazor Markovich Lissitzky in 1890 revolutionised graphic design during its formative stages. Critic Max Bill’s famous summation of Lissitzky’s book About 2 Squares - “Typography is a game that leads to communication, and it all began with Lissitzky’s tale of two squares” - had long struck a chord with Barney.

Globetrotter In Time 1923; Flying From Far Away, About 2 Squares 1922.

A couple of days after their encounter with Collins, John called his girlfriend Suzanne Spiro, then working at Stiff Records, where Barney had taken up residence as art director just two weeks previously.

Stiff in Melody Maker 1976 (note Barney-designed Naughty Rhythms tour poster): Jake Riviera, Suzanne Spiro, Dave Robinson.

“I was telling her about our conversation with Michael and these books I’d bought on the subject,” says John. “Suzanne repeated the name El Lissiztsky out loud.  The next thing I heard was Barney’s voice shouting from the back room: ‘What’s going on? Why are you talking about El Lissitzky?’”

As detailed in a letter to his friend Lorry Sartorio, March 1977 marked Barney’s return to the fray of the music business. He struck a deal with his pal, Stiff co-founder Jake Riviera, whereby he lived at 32 Alexander Street in Paddington (which housed the label’s offices) in return for designs.

(c) Lorry Sartorio/Reasons 2009

The letter refers to Riviera looking “like a public school-boy”. Riviera laughs: “That was down to a ‘Man From British Steel’ haircut I had at the time.”

In his first weeks at Stiff, Barney produced sleeves, posters, press ads and other artwork for compilation A Bunch Of Stiff Records, The Damned single  Neat Neat Neat and album Damned Damned Damned and Elvis Costello’s debut Less Than Zero.

“Barney grabbed the phone out of Suzanne’s hand and demanded to know about my interest in the Constructivists,” recalls John Ingham. “I explained what was going on with Generation X and off we went; we had our art director.”

Within a few days Stewart, John and Barney were sat on the stoop outside Stiff discussing options for Your Generation. ”We talked about the music we liked, “says John. ” Barney was a big Who fanatic and he told a story I’ve never heard from anybody else. He was a regular at their ‘64 residency at The Marquee and talked about this bit when they went into a noise sequence with feedback sounding like bombs dropping.  

“Somewhere in the middle of it Townshend would inevitably hit a member of the audience over the head with his guitar, and we laughed about how people used to fight for that particular spot. I’d heard that story but Barney was the first and only person to reveal that the ’song’ was called World War II.”

Once they had established common ground, Barney produced an idea for the sleeve: the numerals 45 in direct reference to the rpm of a 7in single. ” We had another session sitting on the stoop on a sunny mid-day and out came the spiral-bound notebook with these precise 2in sq ideas,” says John. “One of them was exactly the front and back cover of Your Generation, down to the last detail.”      

Quarter-page advert in NME, September 10, 1977.

For the advert for trade paper Music Week, Barney urged the band and their managers to keep it simple: “He said that it was a waste of time trying to be clever, that we should just say: ‘Buy this record’.” 

In the event they settled on “Our record in your record shops on Saturday” placed in the white space left by a trompe l’oeil rip Billy Idol appears to have torn in the photograph by Ray Stevenson. Signifying the amount of time the band had taken to reach their first release - rivals the Pistols, the Clash and The Damned had knocked out at least a couple of singles each by this stage - the ad featured a typical Barney pun: “Worth it’s wait”.

Barney adopted the more blunt approach for the August 1977 music press campaign for Elvis Costello’s My Aim Is True, with its exhortation “Buy It.”

Chrysalis half-page advert, Sounds, September 10, 1977.

Barney’s ad also appeared in the NME but Chrysalis replaced it in other music press titles with a spot-colour one generated by their own art department, bowdlerising Barney’s graphic and utilising corny lettering for the band name.

Two of four matching posters for Marquee residency, September 1977.

On the single’s release in September 1977, Generation X played a series of four gigs at The Marquee promoted by monochrome Barney-designed posters. These were based on stills from a performance clip made for a pilot music TV show directed by the veteran Mike Mansfield  (who also helmed the clip for the Pistols’ God Save The Queen that summer).

“Barney and I spent a morning in an edit suite running the video,” says John. “Every so often he would freeze the frame and take a photograph. What delighted me about the final design was that he incorporated the lines of static as graphics. When all four were posted together, the lines matched.”

In December 1977 John exited the UK punk scene for the balmier climes of Los Angeles. Stewart remained as manager of Generation X. In a future post we shall explore how Barney and the band hooked up once again.

Neville Brody's Red Wedge logo, 1985.

Interest in Lissitzky and early 20th century Russian design burgeoned, via the likes of Neville Brody. He was at the forefront of  80s designers channeling the movement, notably in The Face and also for his logo for music/political movement Red Wedge ( the name of which resulted from a conversation between Barney and founder Billy Bragg).

Curiously online images of the logo are currently extremely rare; we’ve scanned the one above from our archive. 

A Proun, El Lissitzky, 1925; Front cover, Michael, Franz Ferdinand, Domino 2004.

Bands continue to draw on Constructivism - particularly Franz Ferdinand - as do contemporary artists such as Shephard Fairey, while the artists themselves are constantly re-evaluated.

Saks Fifth Avenue campaign, Shephard Fairey, spring 2009.

As Patrick Burgoyne has pointed out, Constructivism is “the ism that just keeps on giving”. However, it’s interesting to speculate on the look of music through graphic design had Barney Bubbles not overheard a phone conversation between a young manager and his girlfriend in a mouldy Paddington basement 32 years ago.

Today we are proud to announce that we have tracked down the rarest of all Barney Bubbles designs: Knees Up Party, the 1975 album by popular pianist Mrs Mills.

Knees Up Party: "Intricately reflexive."

“Barney was very secretive and never talked about his work with Mills,” says his friend Jack Rivoli. “I only found out about it by accident when she appeared on The Two Ronnies one night and Barney hinted that they had collaborated.”

Like Bubbles, Mills revelled in pseudonymic disguise (she was born Gladys Jordan in 1918). Mills had been introduced to the designer by Paul McCartney (who would later marry her grand-daughter) when she was recording at Abbey Road Studios. At one time Mills was posited as a replacement for the dancer Stacia on Hawkwind’s groundbreaking Space Ritual tour. A deal with Stiff Records was reportedly cancelled due to her hedonistic lifestyle, as portrayed here.

In typically oblique style the cover track-listing does not mention Mills’ radical reworking of Kevin Coyne’s Eastbourne Ladies (Bubbles was responsible for the layout and logo for the Coyne album Marjory Razorblade).

Mills and Bubbles shared interests in cosmology, cybernetics and casseroles. When the concept album Knees Up Party was suggested after a trip to the Lesser Great Pyramid, Bubbles adopted his integrated approach for the sleeve, art directing the photo session which involved subtle use of Pearly King & Queen regalia (denoting his ongoing interlacing of references to heraldry and regality). Mills herself is adorned with a necklace of eight flowers, a potent symbol of Bubbles’ oeuvre.

This photo session was in turn to inspire his choreography and stage sets for Hawklords’ 25 Years On tour of 1978.

“This is definitely Bubbles,” says graphics authority Roy Wenge. “Knees Up Party is a fine example of the intricately reflexive nature of his work. As a graphic construction it offers multiple points of interest, dispersing the viewer’s attention.”

In the next post we shall examine another Bubbles rarity - his design for  The Damned’s collectable album in their incarnation as little-known horror-rockers Lemming.

Brian James, Captain Sensible, Rat Scabies and Dave Vanian, 1974.

From time to time we examine the work of those who collaborated professionally with Barney Bubbles; there are few who fulfilled as wide a range of roles as Antoinette Sales.

Back cover, Pure Pop For Now People, Columbia Records, 1978.

Not only was she the creator of clothes which appeared on Barney’s record sleeves, including the iconic “Riddler suit” sported by Nick Lowe on the back of Pure Pop For Now People (the US issue of Jesus Of Cool), but Tony was also his sometime model. It is she who is adorned with curlers, a face mask and bisected ping-pong balls for eyes appearing alongside a child’s doll in Barney’s disturbing Stiff Records music press adverts for Devo’s spring 1978  single (I Can’t Get Me No) Satisfaction.

Music press ad board, (I Can't Get Me No) Satisfaction, 1978. Antoinette Sales Collection.

Music press ad board, (I Can't Get Me No) Satisfaction, 1978. Antoinette Sales Collection.

Music press ad board, (I Can't Get Me No) Satisfaction, 1978. Antoinette Sales Collection.

And, in 1980, Tony received a six-week crash course in graphics from Barney at his studio in Paul Street in London’s East End, enabling her to become a fully fledged record sleeve designer in her own right.

A fashion illustrator and Stiff/Radar/F-Beat label boss Jake Riviera’s first wife, Tony had already  produced a number of sleeves, among them Elvis Costello & The Attractions’ biggest hits Oliver’s Army,  Radio Radio and Accidents Will Happen and Lowe’s American Squirm and Cruel To Be Kind.

Billboard, Sunset Strip, Los Angeles, 1979

Tony came up with the title of Lowe’s 1979 album Labour Of Lust, and designed the billboard promoting its US release on Sunset Strip. But she characterises the  month-and-a-half she spent learning the craft from Barney as  “an apprenticeship”.

Front Cover, Radio Radio, Radar, 1978.

Tony fondly recalls how she would catch the Underground from her home in west London across the city. “As soon as I arrived we’d get going,” she says.

Hand-drawn label by Antoinette Sales, 1979.

And this is evident from Tony’s subsequent output. She created a series of photo-driven sleeves for her friend (and Lowe’s wife) Carlene Carter, for whom she also designed stagewear. These included Baby Ride Easy and Do It In A Heartbeat. “I have an aversion to copying anybody else but the choice and arrangement of the typefaces was definitely influenced by Barney,” she says.   Tony also handled the sleeve design for Carter’s album Musical Shapes. The front cover shoot was art-directed by Barney, who created a set out of F-Beat singles and sleeves and constructed the wire sculpture communicating the album title.

Front cover, Musical Shapes, F-Beat, 1980.

“Barney set that up in the dining room of our house in Chiswick,” says Tony. “I designed and set the graphics on the back. He’d taught me how to lay down Letraset and make the placement and spacing impeccable. I had fun with the “N” for Notes, “S” for Selections and “P” for Personnel. In the self-effacing Bubbles tradition, there is no artwork credit.”

Retail info sheet, Teacher Teacher, 1980.

Front cover, Everly Brothers EP, F-Beat, 1980.

Back cover, Everly Brothers EP, F-Beat, 1980.

Tony was responsible for the sleeves for Rockpile singles Teacher Teacher and Wrong Way, as well as Edmunds’ singles Crawling From the Wreckage, Girl’s Talk and Queen Of Hearts. And she came up with the title for Carlene Carter’s 1983 album C’est C Bon, though the sleeve for that was produced by Barney.

Back Cover, Teacher Teacher, Rockpile, F-Beat 1980

During this hectic period, Tony also created a welter of point-of-sale and retail promotional material, backstage passes, badges, letterheads (for holding company Riviera Global, publisher Plangent Visions Music and studios UK Pro) and the label for reissue imprint Edsel.

Backstage passes, 1980.

Tony also produced music press ads; she recalls working at Barney’s studio on one for the NME to promote The Attractions’ “solo” album Mad About The Wrong Boy (to which we’ll be returning in the near future).

Double page spread ad for The Attractions, NME, August 30, 1980.

These days a film and TV costume designer , Tony lives in Austin, Texas and is extra busy supplying musicians (Paul McCartney’s guitarist  Brian Ray wore one of her shirts to the recent Grammy’s) as well as working with such fashionistas as Boudoir Queen’s Dawn Denton and South Paradiso Leather’s Romulus Von Stezelberger.

The record label Aura is mentioned in Reasons To Be Cheerful, though there wasn’t sufficient space to go into detail on Barney’s designs for this relatively obscure and now collectible indie.

“I remember Barney occasionally working for Aura in the late 70s and early 80s,” says his friend Brian Griffin, who provided an image for the cover of England’s Trance by Placebo (not the mid-90s Swiss/American glam trio). The design credit on the 1982 album reads “Photography Consultants”.

Meanwhile Barney’s assistant Diana Fawcett contributed two sleeve designs to REASONS as examples of his work for the central London-based company (whose single packaging featured a convex upper lip on the envelope front).

During the late 70s Barney’s music workload was focused at Stiff Records, Radar and Chiswick, though from time to time he would make room for commissions for other independents such as Aura, Charisma and Chrysalis.

Founded by producer/photographer Aaron Sixx, Aura is best known for having released the work of US avant-jazz performer Annette Peacock.

Her career had been put on hold when she was bound by a contract to David Bowie’s management Mainman (which also looked after Iggy & The Stooges, Dana Gillespie, Jobriath, Mick Ronson and, yes, even Lulu). Freed from this set-up,  Peacock signed with Aura and promptly unleashed such critically acclaimed albums as X-Dreams and The Perfect Release. 

Recent years have witnessed a revival of interest in Peacock. Her track Pony featured on Morcheeba’s Back To Mine compilation and just last year she collaborated with Coldcut.

Aura was home to other maverick talents such as Nico and the great Memphis rock & roller Alex Chilton - in 1978 Sixx released a clutch of 1974 recordings by Chilton’s group Big Star as The Third Album (also known as Third/Sister Lovers).

Front cover, Kizza Me by Big Star, 1978.

Big Star’s previous album Radio City had featured The Red Ceiling by the group’s Memphis friend, the celebrated photographer William Eggleston, who also played piano on the version of Nature Boy which appears as a bonus cut on later editions.

The band’s working title for their third album Sister Lovers was a reference to the fact that Chilton and drummer/vocalist Jody Stephens were romantically involved with Eggleston’s cousins, Lesa and Holliday Aldredge. Their respectively fractious relationships proved the wellspring for many of the darker album tracks. 

Jody said this week that he knows nothing of the genesis of the Aura cover, in which a model is swathed in the Tennessee Flag.

Back cover, Kizza Me by Big Star, 1978.

On the full-colour album sleeve the stars have each been granted 10 fizzing fuses; a reference, maybe, to the indoor fireworks delineated within. The monochrome front cover photograph for the  Kizza Me single progresses the theme with the (literally) inflammatory depiction of the Tenessee flag alight and the stars - without graphic adornment - aflame.

On the back, 10 frames are arranged geometrically into another pentagram. This is not just a nod to the band’s name. The pentagram  recurs throughout Barney’s work, as do flags, banners and other heraldic devices.

In comparison with the rarity value of The Third Album (as a result of the cult following maintained by Big Star to this day), California Sun by KK Black is more of a curio.

Front cover, California Sun, KK Black, 1978.

By the late 70s, The  Rivieras’ 1964 surf anthem had become familiar to punk audiences, having been a staple of The Ramones’ live set (and appeared on their second album Leave Home), but Black’s version failed to capture public interest and sank without trace.

Back cover, Californian Sun by KK Black, 1978.

The noteworthy aspect of Barney’s design for this release relies on the way in which Black’s “new wave pin-up” appearance is enlivened by effective use of the spiky extended single lines which not only spell out his name on the front but also wrap around the fold onto the back.

KK Black was a pseudonym of Kelvin Blacklock, a schoolfriend of  Mick Jones who had been vocalist in the guitarist’s pre-Clash bands The Delinquents, Little Queenie and London SS, and went on to join The Damned drummer Rat Scabies’ short-lived White Cats before recording this single and one other, a version of The Herd’s I Don’t Want Our Loving To Die, before disappearing from the limelight.

Today we present previously unpublished images and information surrounding one of Barney Bubbles’ key early works, the stunning poster Knockout R&B Here Tonight.

Winner of British Poster Design Award, double/four-sheet category 1964/5

In 1965 Colin Fulcher – as he was then - won a national design award for the poster, which stemmed from a photo session the previous year with his girlfriend, fellow student and artist Lorry Sartorio.

Design magazine August 1965.

Lorry met Barney during his final year at Twickenham College Of Technology (now Richmond Upon Thames College ). “It was a couple of terms in but I soon became part of his gang,” says Lorry. “I think Barney really liked my look; I’ve always been into the beatnik thing, loads of black clothes and loads of eye-make-up, though I don’t iron my hair anymore!”

The photo-shoot took place at Barney’s home in Whitton, Middx, on Sunday July 12 1964. In a letter to Lorry providing specific instructions and sketches for suggested poses, Barney explains that consumer magazine publisher Fleetway had given him a chance to produce a booklet of photographs “based on Mods and Rockers gear”.

Barney’s sketches for the photoshoot.(c) L.Sartorio/Reasons 2009

 The letter reveals Barney as an already assured art director a couple of weeks shy of his 22nd birthday, though he frets over the tone. “On rereading this letter it seems a bit bluff and hard day’s night. Sorry. But I would appreciate it if you would do it,” he says.

Barney supplied his own denim jacket for the shoot as well as a t-shirt to which he had applied dry transfer lettering spelling out the phrase: “Them Mule Skinners Knockout R+B Here Tonight”. A mod targeted love heart was positioned between the first two words.

Lorry Sartorio models for Barney Bubbles July 1964.(c) L.Sartorio/Reasons 2009

“Barney had put these giant Letraset  letters onto a plain white t-shirt,” says Lorry. “I remember I had to be really careful when I was putting it on and moving around in front of the camera.”

The Muleskinners were Twickenham’s college band, led by the keyboard-playing graphic design student Ian McLagan, who writes fondly of Barney in his excellent memoir All The Rage.

The college’s social secretary, Mac had booked the Rolling Stones as their career was shifting into overdrive for the “Twickenham Design College Dance”, held on July 12 1963 at the dilapidated Eel Pie Island Hotel.

Mac had been turned onto the Stones by another Twickenham student, Mick Finch. When Mac witnessed his first Stones gig - at the Richmond Crawdaddy - he later wrote that “it was a turning point” which set him on a path away from graphic design and into music.

The “Twickers”  group were a typically tight-knit  group of music fans; in another letter to Lorry, Barney warns her not to be late for an assignation since they are meeting Mac in the King’s Head in Twickenham, venue of many other early Stones performances.

In fact, Barney designed the poster for the Stones’ appearance at the July 12 college ball,  and went on to produce fliers and other artwork for the Muleskinners, using Cyrillic script for a “Cossack” themed event they played at “Eel Piland” in December 1964.

Russian invite to Christmas dance (c) L.Sartorio/Reasons 2009

At the end of his final year, Mac also booked the “graphic design Twickenham dance”, held on July 9 1965 at Eel Pie’s so-called Steam Laundry.

This featured Rod Stewart and Brian Auger’s Trinity just before the lanky vocalist formally threw in his lot with Auger, Julie Driscoll and Long John Baldry  in the short-lived Steampacket. Mac and Rod were to be reunited within a few years as members of one of the greatest rock bands of all time, The Faces.

Flyer for Rod Stewart/Brian Auger end-of-term ball(c) L.Sartorio/Reasons 2009

Lorry does not recall whether the mods and rockers booklet for Fleetway materialised. We do know that Barney took a frame from the photo-session to develop the poster which won him the award.

“It was red and blue, printed on glossy paper,” recalls Lorry of the poster. Barney’s dynamic treatment of the base image effectively solarised the lettering, while the words “Them”, “Knockout”, and “R&B”, as well as the love-heart roundel appeared in half-tone.

Announcing the award in the August 1965 issue of Design magazine, the judges described Knockout R&B Here Tonight as “a good hard-hitting poster. The design is exactly suited to it’s subject matter; lively, up-to-date, youthful and vigorous; excellent use of colour”.

The original shot used for A Bunch Of Stiffs, Stiff Records 1977.

Such was Barney’s affection for the image that it was a component of one of his first new wave designs, the compilation A Bunch Of Stiff Records (released April 1 1977).

The album’s inner sleeve features contributor shots and bios. For contractual reasons Dave Edmunds’  version of the The Chantels’ 50s hit Maybe - which had also been covered by Janis Joplin - was credited to “Jill Read” (with the vocal track sped up to further disguise his identity). To complete the mystery surrounding this “little known Welsh songbird” Barney playfully placed an X to mask Lorry’s face.