Process: The working practices of Barney Bubbles uses the three areas of Chelsea Space to guide visitors through the methods by which this master designer realised his audacious creations.

And there’s a continuous soundtrack of the music for which he designed, from Cressida to Costello, from Hawkwind to The Damned, from Iggy Pop & James Williamson to Red Dirt.

In the entrance to Chelsea Space is selected ephemera – adverts, badges, music press ads, stickers – as well as books, magazines and other finished artwork and designs, including the rug made in the image of a panel on the cover of Brewing Up With Billy Bragg.

There is also a showreel of 10 of the videos directed by Bubbles (including two never publicly displayed before: Incendiary Device and Darling, Let’s Have Another Baby for Johnny Moped).

A face-off is conducted between Elvis Costello (in 1977’s Warholian 60″ x 40″ Live Stiffs poster) and Chuck Berry (in the form of the wall-mounted sculpture created by Bubbles for music publisher Peter Barnes) at each end of the ramp.

On the ramp wall are posters, sleeves and other exhibits denoting approaches, recurrent themes and areas such as art direction, colour usage, application of symbols, photographic treatment, geometric arrangement, etc.

In the main room there is no finished artwork, excepting a copy of Damned Damned Damned with it’s deliberate printing error, and an NME Book Of Modern Music to demonstrate from whence Bubbles was taking his design leads at the time of production.

Sketches and proposals, along with personal effects, influences, paintings and sketchbooks rest on plinths and trestles colour-schemed to a typically exuberant Bubbles palette.

The walls are lined with pen and ink artwork, PMTs (Photo Mechanical Transfers), proofs, proposals, paste-ups, photography, etc. There’s a guide to the technical aspects of producing artwork in the pre-digital age, as well as a professional CV.

If you get the chance, do drop by; we’re around a lot of the time so can be on hand to talk you through the show and answer any questions.

Video and music track listings for the show are available here.

All photos Donald Smith.

7in sleeve. Front cover, Little Queenie/ Hard Lovin' Man (Live), Chiswick, 1978.

No, the actor (whose naked form cavorting on stage in a production of The Beastly Beatitudes Of Balthazar B is still emblazoned on my memory 29 years after the fact) was not a member of Croydon’s finest alongside Fred Berk and Slimy Toad.

Back cover, Little Queenie/Hard Lovin'Man (Live).

And no, Moped didn’t make a cameo in Four Weddings & Funeral as the punk-rock rival of Hugh Grant for Andi MacDowell’s affections.

However, courtesy of Barney Bubbles’ designs, Callow’s hands did appear on both sides of the sleeve of Moped’s 1978 Chiswick single Little Queenie.

Page 13, Copyright 1978, Brian Griffin.

The shot – as revealed last night by photographer Brian Griffin at a M&C Saatchi talk organised by his friend, creative director Graham Fink – was taken during BG’s Expressionist experiments which resulted in the intriguing self-published collaboration with Barney, Copyright 1978.

Exhibition postcard, 210mm x 140mm. 1979.

Callow, at that time an actor on the rise (and these days also a director, author and fine book reviewer), was one of BG’s models.

Having decorated them with barbed wire for Moped, Callow’s hands channeled the creative energy source in Barney’s design for the Derek Boshier-curated group exhibition Lives at The Hayward in 1979.

Pages 4 and 5, Power: British Management In Focus, Travelling Light, 1981.

During his illuminating presentation, BG also revealed that Barney’s frontispiece portrait for his 1981 book Power was intended as the cover, an idea rejected by the publisher (who relented for the paperback issue in 1984).

“Barney made part of my nose and face out of the numerals ‘71′,” said BG. “He thought that was when I started as a professional photographer; in fact it was the following year. The figure next to me, pointing to the future, is supposed to be my boss telling me to get out there and start working.”

Illustration, readers' letters page, NME, January 31, 1981.

BG has often mentioned that he first came across Barney’s work via his enigmatic illustrations for the NME. Above is an example for the music paper’s letter’s page.

It’s a great comment on the increasingly tribal aspects to pop fandom in the early 80s, and is made extra special by the fact that it carries a credit, something the limelight-shy Barney was avoiding at all costs by this stage.

The increasingly rare originals of BG’s collaborations with Barney are available here though, as BG pointed out last night, Power now commands a staggering £400 price tag.

England's Glory/Dream Tobacco, Max Wall, Stiff BUY 12. Released April 1, 1977.

The single sleeves are important since they – more than any other area of Barney’s work – embody the characteristics of pop art as defined by Richard Hamilton in 1957:

Pop Art is:
Popular (designed for a mass audience)
Transient (short-term solution)
Expendable (easily forgotten)
Low cost
Mass produced
Young (aimed at youth)
Witty
Sexy
Gimmicky
Glamorous
Big business

Barney’s single sleeves comply, though, of course, he added the particular characteristic of anonymity. Only one sleeve carries a credit – for the lettering above Humphrey Ocean’s portrait on England’s Glory/Dream Tobacco by Max Wall (apparently at the insistence of the late comic genius).

Sex & Drugs & Rock & Roll/Razzle In My Pocket, Ian Dury, Stiff BUY17. Released August 26, 1977.

More will be added over the coming months; just last night at the Nick Lowe/Ry Cooder aftershow, Soft Boys’ leader Robyn Hitchcock confirmed what had long been posited: Barney was responsible for his band’s 1978 Radar single (I Want To Be An) Anglepoise Lamp/Fat Man’s Son.

(I Wanna Be An) Anglepoise Lamp/Fat Man's Son, The Soft Boys, Radar ADA8. Released: April 1978.

Collectively this represents an inspired body of commercial work, much of it concentrated in the post-punk period after Barney returned to the music business in March 1977.

From Head To Toe/The World Of Broken Hearts, Elvis Costello & The Attractions, FBeat XX30. Released September 1982.

In the days when hit singles sold in their hundreds of thousands, Barney (who majored in cardboard design for retail purposes at college) almost single-handedly ignited the explosion of 45rpm packaging as it came back into vogue.

Darling Let's Have Another Baby/It Really Digs/Something Else (Chiswick NS27). Released January 1978.

Eager to address the problem-solving possibilities offered by multiple releases and coloured vinyl, Barney produced at an impressive rate, with few, if any, falling below the high quality threshold.

Accidents Will Happen/Talking In The Dark, Elvis Costello & The Attractions, Radar ADA38. Released May 1979.

The mask of anonymity eased adoption of a dizzying array of styles and approaches. Yet themes, symbols, fonts and techniques recur and develop: hearts, arrows, stars, tears, physiognomy, dynamic use of colour, art history references, industry in-jokes, photographic treatments and so on.

Some contain elements contributed by others; obviously the images of the photographers with whom he worked, and also releases such as Accidents Will Happen, where Barney applied the concept of inverting the sleeve.  The stills which ended up on the inside came from the promo for the song made by Rocky Morton and Annabel Jankel. Designs for earlier releases, such as The Pie and Silver Machine, were completed by record companies out of artwork he had already created for albums or posters.

Hit Me With Your Rhythm Stick /There Ain’t Half Been Some Clever Bastards, Ian Dury And The Blockheads, Stiff BUY38. Released: November 23 1978.

We start with the folded paper sleeve for the Christmas message of 1966 Barney recorded in a railway station auto recording booth for family and a few friends and move on to big sellers such as Hit Me With Your Rhythm Stick, which reached number one and spent 15 weeks in the UK chart.

Visit the exhibition here; download tracks by clicking on individual sleeves. These days music arrives naked, so come celebrate a time when it paraded all gussied up and garbed in finery.

Fun for all the family was had at Howies store in Bristol on Thursday night as our pals at the Barney-mad company hosted an evening to celebrate the publication of Reasons To Be Cheerful.

With the invaluable support and assistance of Howies mainmen Nick Hand (who also took these photos) and Tim March, we mounted a mini-display in a hitherto unused upstairs room as the first in a series of monthly events the guys are organising.

The core of our little taster was a collection of 24 of the 27 variations to the cover of Do It Yourself by Ian Dury & The Blockheads.

This seemed particularly appropriate since the site was once occupied by a Laura Ashley branch; some of the walls in the until-now disused upstairs space are still covered in her divinely daft and dated flowery wallpaper.

Part of the original artwork for 4000 Weeks Holiday (c) P. Kennedy/Reasons 2009

To keep the ID/BB theme going, we also displayed original artefacts and artwork, including the paste-up for what later became the cover of Ian’s 1984 album 4000 Weeks Holiday.

Thought to be among the very last projects Barney worked on, this has been contributed to the Reasons archive by our friend Pauline Kennedy. In her previous incarnation as Caramel Crunch, Pauline was Barney’s assistant and continued his work at such labels as Go! Discs.

With a book signing and talk about Barney, complete with power-point presentation of images from the book, the evening was capped by Paul and Caz mixing up the aural medicine with DJ sets of Barney-related sounds. These, we’re happy to tell you, went down a storm.

BARNEY BUBBLES SOUND SELECTION:

Here’s a selection of 10 of the Barney best to warm the cockles (click on the links to download/buy):

Eastbourne Ladies – Kevin Coyne (Marjory Razorblade 1973)

Inbetweenies – Ian Dury & The Blockheads (Do It Yourself 1979)

Lipstick Vogue -  Elvis Costello & The Attractions (This Year’s Model 1978)

Fung Kee Laundry – Quiver (Gone In the Morning 1972)

Love My Way - The Psychedelic Furs (Forever Now 1982)

Opa-Loka – Hawkwind (Warrior On The Edge Of Time 1975)

Post-War Glamour Girl – John Cooper Clarke (Disguise In Love (1978)

Darling Let’s Have Another Baby – Johnny Moped (Cycledelic 1978)

Just Can’t Get Enough - Depeche Mode (Speak & Spell 1981)

Ghost Town - The Specials (single 1981)

These are just a few examples of how the BBSS can get the joint jumping. For a playlist from Caz’s set see Howies’ blog  Brainfood.