Barney Bubbles positions wire lettering, west London, 1980. Photo: A. Sales.

Here we have Barney Bubbles setting about creating of the wall-mounted electrical flex and wire construction which adorns the sleeve of Carlene Carter’s 1980 album Musical Shapes.

Quaver and jukebox selector, 1980. Photo: A. Sales.

Quaver with 7" single, 1980. Photo: A Sales.

The arrival of the photos from Antoinette Sales couldn’t be more timely as we prepare for our forthcoming exhibition Process: The working practices of Barney Bubbles.

Tony collaborated with Barney on the design, providing the lettering and layout, as well as styling Carter (for whom she also designed stage wear).

With Chalkie Davies behind the lens, the cover shoot took place in the west London house Tony shared with her then-husband (and Barney’s friend and patron/F-Beat label boss) Jake Riviera.

“Barney set it up in our dining room in Oxford Road,” says Tony in Reasons To Be Cheerful. “I designed and set the graphics on the back. Barney had taught me how to lay down Letraset and make the placement and spacing impeccable. I had fun with the “N” for Notes, “S” for Selections and “P” for Personnel. In the self-effacing Bubbles tradition, there was no artwork credit.”

12in album. Front cover with sticker, Musical Shapes, Carlene Carter, F-Beat. 1980.

12in album. Back cover, Musical Shapes, Carlene Carter, Warner Bros. 1980.

12in inner sleeve, Musical Shapes.

12in album. Front cover, Around Midnight, Julie London, Liberty, 1960.

Winding away from the three-legged Dansette, the five flexes (all ending with upturned plugs) feature the album title picked out in wire and blue and red balls. These also appear to be notation; can anyone interpret what they convey musically?

One of Tony’s photographs shows that there was a try-out with a diner jukebox selector. On the back cover,  a bread bin replaced the Dansette.

Tipping a wink to the Pate/Francis & Associates 1960 design for Julie London’s Liberty album Around Midnight, the inner showed Carter reclining on a rug bearing the design of an F-Beat single (by the label’s most prominent act, Elvis Costello And The Attractions).

The sleeve was decorated with many references to the newly-launched label: on the front, Carter stood on a floor strewn with promo copies of the single version of one of her father Johnny Cash’s most popular songs Ring Of Fire (with a label incorporating Barney’s symbol of three interlocked rings and also his encircled copyright “C” familiar from designs for others such as the album’s producer Nick Lowe and Johnny Moped).

The Musical Shapes sleeve drove home the F-Beat identity by featuring the variants of the house singles bags Barney produced for Riviera.

These 7″ paper designs, based around insignia and decorations from Riviera’s office jukebox, utilised the stark colour overlays and contrasts noted across Barney’s work by such contemporary practitioners as Art Chantry.

7in house sleeve. Ring Of Fire/That Very First Kiss, Carlene Carter, F-Beat. 1980.

7in house sleeve. Ring Of Fire/That Very First Kiss, Carlene Carter, F-Beat. 1980.

7in house sleeve. Splash (A Tear Goes Rolling Down)/Hello, Clive Langer & The Boxes, F-Beat. 1980.

7in house sleeve. Good Year For The Roses/Your Angel Steps Out Of Heaven, Elvis Costello & The Attractions, F-Beat. 1981.

7in house sleeve. Head To Toe/The World Of Broken Hearts, Elvis Costello & The Attractions, F-Beat. 1982.

In line with the treatment he received from other American record companies,  Carter’s US  label Warner Bros tamed Barney’s design for fear of illegibility; the full-bleed front cover was given a white border for the artist credit and album title. In addition, the inner was dispensed with altogether.

Meanwhile, the US press kit included a standard 8″x1o” b&w shot of Carter from the Oxford Road session, and posters were given away with both the American and British versions of the release.

8"x10" glossy press photo. 1980.

In June 1978, the British graphic artist David Allen was introduced to Barney Bubbles backstage after a gig at LA’s celebrated Sunset Strip club Whisky a Go Go.

12in sq sleeve. Front cover, Kill City, Iggy Pop & James Williamson, Radar, 1978.

“It was most likely some punk rock-a-thon; The GoGos, Devo, The Dickies?” says David, who has been based in New York since the mid-80s and recalls that Barney’s friend and label boss Jake Riviera was present, as was local  music champion and Bomp! owner, the late Greg Shaw.

Back cover, Kill City.

“I had been an avid reader of Friends and NME, grew up in north-west London when seeing Hawkwind was no big deal, and was at the first Glastonbury Fayre, so could critique the pyramid fold-out blindfold in a box,” says David.

24in x 36in paperboard. Unfolded outer of Revelations - A Musical Anthology For Glastonbury Fayre, Revelation, 1972.

“Like many, I was exposed to Barney’s work from an early age without being aware of who was responsible,” says David. “It was Greg Shaw who identified that the anonymity he aspired to was high art, Duchamp-esque for the mid-70s. Around that time, if a clever record cover had no credits, you assumed it was a Barney Bubbles.”

Poster 20in x 30in. Freedom Of Choice, Devo, 1980.

At The Whisky, the fellow artists compared notes. “Barney was dressed like an eye test, black-and-white striped shirt and trousers, not quite matching,” recalls David. “We were both sober enough to make sociable conversation and had some common ground.”

7sq in. Front cover, Kill City/I Got Nothin', Radar, 1978.

A connection was Kill City. This collection of Iggy Pop and James Williamson demos (with contributions from David Bowie) had been released earlier in 1978 by Bomp! in the US and Radar in England, housed in David’s first album sleeve.

Back cover, Kill City/I Got Nothin'.

As explained here, when the lead track was issued as a UK single, Barney created a Warholesque sleeve and gritty promotional campaign.

David graduated from Harrow College Of Art in 1976 having studied graphic design with a “strong illustrative leaning”. A fan of Roxy Music, David Bowie, Kilburn & The High Roads, Dr Feelgood and Kokomo, he’d hung out at Biba’s Rainbow Room, Dingwalls, The Hope & Anchor and The Roundhouse, then high-tailed it to LA via a stop-over in Manhattan.

Poster celeebrating 30th birthday of The Masque, 1997.

“After a year I had found my way into the Hollywood punk scene  – see Live At The Masque: Nightmare In Punk Alley – doing graphics for bands and clubs,” says David, whose commissions included the logo and sleeves for singles by the great “Mexican Ramones” The Zeros, whose founding member Robert Lopez is over in Europe in his incarnation as the fabulous El Vez next week.

7sq in. Back and front cover, Wild Weekend/Beat Your Heart Out, The Zeros, Bomp! Records, 1978.

“I shared a rundown mansion with punks including Margo from The GoGos, John and Exene from X and Jonh Ingham,” says David. “X did their first ever show in my living room. Todd Rundgren was there, and Darby Crash started a spaghetti fight”

GoGos photosession art directed by David Allen. 1978.

By this time David was involved in the late Claude Bessey’s Slash magazine and was soon  hired as art director of Bomp! the label and magazine. When he  met photographer Jules Bates at The Masque one night, the pair launched design company Artrouble.

Late 70s: Jules Bates (left) and David Allen.

David recalls that the late 77 arrival of The Damned’s Music For Pleasure in it’s Barney-designed sleeve grabbed his attention.

Slash number 7, January 1978.

“I’d already been using abstracted typefaces for a while at Slash,” says David.  “But Music For Pleasure raised the bar on legibility vs illegibility. Like all of his work it is a great ‘design’, but with a sophisticated visual subtext delivered with sharp wit.”

In the wake of the encounter at The Whiskey, David returned to Britain and visited Riviera, who commissioned a logo and stationery for his company.

Logo/stationery header, Riviera Global, 1979.

“I met him in his tiny office and  got the idea to design a huge factory with it’s own nuclear reactor as the company logo,” says David.”For the font I chose Profil, as used for signage at London Airport in the 50s.”

During that visit, David also caught up with such Barney admirers as Malcolm Garret, Al McDowell’s company Rockin’ Russian and George Hardie, though by this time Barney was focusing on designing his furniture range so was unavailable.

12 sq in. Back and front, Freedom Of Choice, Devo, Warner Music, 1980.

Back in LA, Artrouble developed with illustrator/make-up designer  Phyllis Cohen, producing such work as Devo’s Freedom Of Choice, a number of sleeves for The Dickies, Kim Fowley’s Snake Document Masquerade and The Motels’ Four Square.

12sq in. Front cover, Snake Document Masquerade, Kim Fowley, Antilles, 1979.

“We designed for everyone from Shawn Cassidy to The Gap Band, Earth Wind & Fire to The Surf Punks, Chaka Khan to The Weirdos,” he adds.

Having moved to New York in the mid-80s, David worked at such publications as Soho News, East Village Eye and High Times, and has more recently painted and manages Sorceress.

“I still get the odd record cover and just returned from a six-week study of the Mayan empire in central America, so hope to be painting again soon,” says David.

6sq in. Front cover, Greg Shaw tribute CD, Bomp!, 2006.

David reserves particular affection for Greg Shaw,  a pivotal figure in American independent music who died aged 55 in 2004. “Greg was a soft-spoken Valley kid without whom very little of note would have occurred in the lives of many young people back then,” says David.

For the Artrouble archive, go here.

12in sleeve. Front cover, Mad About The Wrong Boy, The Attractions, F-Beat, 1980.

This year marks the 30th anniversary of one of the least remarked of Barney Bubbles designs: that for the “solo” album by Elvis Costello’s band The Attractions: Mad About The Wrong Boy. 

7in sleeve. Front cover, Outline Of A Hairdo EP, Steve Nieve, F-Beat, 1980.

The deliberately zany typography of the album sleeve – with it’s kitsch Brian Griffin photography and graphic tics – mirrored some aspects of the design for that year’s  big EC album Get Happy!!.

Back covers, The Attractions, 1980. Left: 12in sleeve, Mad About The Wrong Boy. Right: 7in sleeve, Outline Of A Hairdo EP.

In fact, for the accompanying free EP Outline Of A Hairdo – music for an imaginary film by Steve Nieve, well ahead of similar constructs by Barry Adamson and U2 & Eno – Barney appropriated a Bob “Bromide” Hall shot of Nieve from the back covers of both Get Happy!! and it’s hit lead single I Can’t Stand Up For Falling Down.

Back covers, Elvis Costello And The Attractions, F-Beat, 1980. Left: 12in sleeve, Get Happy!!. Right: 7in sleeve, I Can't Stand Up For Falling Down/Girl's Talk.

Artwork, Outline Of A Hairdo. (C) Jake Riviera Collection/Reasons 2010.

In the manner of his approach to fellow F-Beat act Clive Langer & The Boxes, The Attractions were treated to a personalised label.

Left: Label. Right: 12in inner. Mad About The Wrong Boy.

On the inner Barney used a familiar trick of highlighting certain letters in the condensed font slogan “FBEAT WHERE THE ATTRACT!ONS IS” to spell out the record company’s west London location: FBeat Acton.

Double page spread advert, NME, August 30, 1980. Design: Tony Sales.

Barney repeated this on the design for the sleeve of single Single Girl. In his absence, his colleague Antoinette Sales created impressive press advertising from existing artwork. 

Back and front cover, 7" sleeve. Single Girl/Slow Patience, The Attractions, F-Beat, 1980.

The front was an illustration by Barney of the little china dogs from his parent’s mantelshelf.

Artwork, Single Girl/Slow Patience sleeve. (C) Jake Riviera Collection/Reasons 2010.

The addition of the gorgeous silhouette front cover sticker flagging up the inclusion of Nieve’s EP and a neat badge wrapped up the package, though even the musicians themselvesare likely to agree that this is one of those examples where the quality of Barney’s design exceeded that of the music it contained.

Badge and sleeve sticker, The Attractions, 1980.

Thanks to photographic ace and all-round good chap  Tom Sheehan for this splendid Chilli Willi And The Red Hot Peppers poster.

Poster. Chilli Willi And The Red Hot Peppers, 1972. (c) Tom Sheehan Collection.

This portrays the band’s founders Martin Stone and the sadly long-departed Phil Lithman in footloose minstrel mode, in line with their appearance on the inner sleeve of Barney-designed debut album Kings Of the Robot Rhythm.

Detail, 12in inner sleeve, Kings Of the Robot Rhythm. Phil Lithman and Martin Stone. Photo: Daisy Grinchin.

12in paperboard sleeve, front and back, Kings Of The Robot Rhythm, Chilli Willi And The Red Hot Peppers, Revelation Enterprises, 1972.

Label, Kings Of the Robot Rhythm.

Detail from permissions/rights label copy.

In Tom’s poster, they’re not such a skip and a jump from the space-hopping character (a self-portrait?) Barney included in his artwork for the same year’s triple album The Glastonbury Fayre.

Detail, artwork, The Glastonbury Fayre, Revelation Enterprises, 1972.

Kings Of the Robot Rhythm was the second release on Revelation Enterprises, the label launched by Barney’s former Friends colleague, music editor John Coleman, to raise funds to pay off the debts from the previous year’s festival (at which Stone’s former band Mighty Baby performed).

Poster detail, 1972.

South Londoner Tom recounts how he became a fan of  the Willis during a spell working first for the parks department and then The Star & Telegraph in Sheffield – and loved to replicate the “Very Amazing Cut Out N Colour Me In” bowtie Barney provided on Kings Of The Robot Rhythm’s charming insert.

12in brown paper insert, Kings Of the Robot Rhythm, Chilli Willi And The Red Hot Peppers, Revelation, 1972.

This gloried in the recommended hues: “Colour me ruby redneck” is the instruction for the rail on which the cowgirl rests, and “acupulco gold”, “blue bird blue” and “juke box emerald” are just a few of those suggested for the sun rays.

“I traced around it and made ‘bowties’ for me and my friends to wear to Willis gigs,” says Tom, one of Britain’s highest rated music photographers.

Insert detail, Kings Of The Robot Rhythm, 1972.

Note how the insert’s desert horizon is recalled in the landscape on the drumhead he painted for the Willis’ drummer Pete Thomas a couple of years later.

Drumhead, 1974. (C) Pete Thomas Collection.

Tom is also the proud possessor of a number of original Willis stickers; in Reasons To Be Cheerful, the band’s manager Jake Riviera points out how successful these were at spreading the word about the band at grass roots level in the early to mid-70s.

Stickers 1973-75. (c) Tom Sheehan collection.

Barney produced a number of variations, along with badges, cards and posters. 

Three stickers and a badge, 1972-74.

There was also Up Periscope, the proto-fanzine  and newsletter to which Willis fans could subscribe.

"The Atom Age Good Read": Masthead artwork, 1973.

Barney also created  posters  (in the style of Continental transport designs of the 20s and 30s.) for the hard-touring musicians (one year alone, Chilli Willi performed 370 gigs). These contained spaces for promoters to insert venues and dates.

"By night and day here these weirdos come to play." Gig poster, 1973.

In 1974 Chilli Willi released their stirling second album Bongos Over Balham via a deal with Charisma associated label Mooncrest/B&C.

A4 artwork, Chilli Willi And The Red Hot Peppers card, 1972.

In January 1975 the band was added to the bill of the Naughty Rhythms package tour with soul/funk ensemble Kokomo and the dynamic Dr Feelgood.

Naughty Rhythms roundel, 1975. (C) Tom Sheehan Collection.

Barney produced the delightful artwork for the tour, including the cheery banana lady whose tailfeather-shaking  is accompanied by the phrase “Wud Wud”.

“That was such a Barney touch,” says Naughty Rhythms booking agent Paul Conroy.

We’re grateful to Tom – who came to know Barney once he started working for the music press  in the mid-70s – for giving us an opportunity to celebrate this wonderfully eccentric and sorely overlooked British band.

Wud Wud!

Never previously published, this is something of an exclusive: Barney Bubbles’ original artwork for the back cover of the first 2,000 sleeves of The Damned’s debut album Damned Damned Damned.

Damned Damned Damned special edition artwork. (c) Jake Riviera Collection/Reasons 2010.

On the album’s release in February 1977 the story was put about that distributor Island Records had mistakenly positioned an Erica Echenberg photograph of new wave r&b band Eddie & The Hot Rods in place of a live shot of The Damned at London punk venue the Roxy .

Left: 12in card. "Printing error" back cover. Right: Erratum sticker.

Barney and Stiff boss Jake Riviera went so far as to add an erratum sticker, explaining: “Due to Record Company error, a picture of Island recording artists Eddie & The Hot Rods has been printed instead of The Damned. We apologise for any inconvenience caused and the correct picture will be substituted on future copies.”

12in card. Damned Damned Damned back cover, standard release, Stiff Records, 1977.

In fact the “error” was intentional; Jake had worked out that Stiff needed to sell 2,000 copies to recoup the cost of recording and producing the first UK punk album release.

12in card. Damned Damned Damned front cover. Photo: Peter Kodick.

With Barney recently installed as Stiff’s art director, Jake was able to create an instant collectible, all the while keeping the Island executives involved in the newly-inked distribution deal on their toes.

12 in. Limited edition shrink-wrapped sleeve with "food-fight" sticker.

And the trick worked. Media coverage of the “error” helped rustle up interest and propel the Nick Lowe-produced album into the UK Top 40, establishing The Damned as an act to rival The Clash and the Sex Pistols commercially.

A very limited number of albums were also shrink-wrapped and featured a red “food-fight” sticker completing the title Damned Damned Damned. These now fetch up to £500 apiece.

“By the time Barney had finished, you could imagine our covers competing with whatever else is out there,” says Rat Scabies. “He understood that, much as Stiff was a lot of fun, the releases had to have commercial appeal.  At the same time he made it edgy and kind of sinister.”

Left: 12in card, front cover, "Bongos Over Balham", Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Right: Sleeve detail.

At once a savvy marketing maneouvre and a keen artistic intervention, the printing error stunt is a prime example of Barney’s wily approach, particularly when working with Jake: see also the Bohemian Revivalist Series Vol 2 “sticker” on the sleeve of Chilli Willi And The Red Hot Peppers’ 1974 album Bongos Over Balham and the deliberately off-register sleeve of Elvis Costello & The Attractions’ 1978 release This Year’s Model.

Left: 12in card. Front cover, This Year's Model, Elvis Costello & The Attractions, Radar, 1978. Right: Sleeve detail with sticker and exposed colour code.

Similarly the bogus Stiff “voucher” which appeared on the back of the August 1977 release of Ian Dury’s single Sex & Drugs & Rock & Roll; the voucher had just been introduced on the Barney-designed sleeve of the preceding single, Wreckless Eric’s (I’d Go The) Whole Wide World.

Left: 7in card, back cover, Sex & Drugs & Rock & Roll, Ian Dury, Stiff records, 1977. Right: Sleeve detail - cut-out "voucher".

Sex & Drugs & Rock & Roll bore the catalogue number BUY 17, which Barney had allocated to the Damned Damned Damned artwork as a positional several months earlier. At that time Riviera and his Stiff partner Dave Robinson had not quite settled on a separate numbering for album releases (which were allocated the prefix SEEZ; The Damned’s debut was SEEZ1).

Pen and ink on paper. Details, Damned Damned Damned artwork, 1977.

Barney also decorated his artwork with a sketch of a “100% Guaranteed Refund” sticker and typically twisted marketing slogans: “To clean use a barely damp Brillo pad” advises a vertical instruction, and the sentence along the bottom reads: “Long range full frequency stereo ersatz recording. Play at 33 1/3 rpm.”

In the event, the final back cover of the album carried the nonsensical note: “Made to be played loud at low volume.”

Design credit, Damned Damned Damned, 1977.

And in final flourish, Barney adopted one of his finer pseudonymous credits: Big Jobs Inc.

One of the key factors which accelerated Stiff Records past all-comers in 1977 – whether established majors or the new wave of indies launching in its wake –  was the quality, wit and invention of its music press advertising.

Cut-out-and-keep Elvis Costello poster constructed from Stiff adverts in Melody Maker, NME and Sounds, July 1977.

As explained in Reasons To Be Cheerful, this was a result of the winning combination of Barney Bubbles’ graphic genius and commercial experience (principally with Conran) and Stiff founders Dave Robinson and, in particular, Jake Riviera’s pithy and provocative promotional nous.

Stiff Records DPS adverts, New Musical Express (top), Sounds (bottom left) and Melody Maker, all published July 23, 1977.

Jake’s progress in London’s hidebound advertising scene on leaving school in the 60s had been stymied by lack of qualifications. Come the 70s his substantial creative capabilities locked in with Barney’s arsenal of references and willingness to play games to provide series after series of individual ads for each of Britain’s music publications: the five weeklies Disc & Music Echo, Melody Maker, NME, Record Mirror and Sounds and the monthlies Let it Rock and ZigZag.

Stiff Records ad detail. Assembly instructions, July 23, 1977.

A fabulous example is the batch of three cut-out-and-keep double-page spreads announcing the release of Elvis Costello’s debut album My Aim Is True in the summer of 1977. Pieced together and clipped, these created a poster of Keith Morris’s image from the front of the album.

12in sleeve. Back and front cover, My Aim Is True, Elvis Costello, Stiff, 1977.

“Our credo was that people are more intelligent than politicians or big business gives them credit for,” says Jake. “We wanted to really engage with fans and, since there were so many music papers, why not come up with a collectable series? Better than the same old ad for the latest Genesis album; hold me back, you know?”

Jake Riviera with point-of-sale Elvis Costello cut-out figure, outside Stiff offices, 32 Alexander Street, London W2, 1977. Photo: LIFE.

This and the image on the back had been carefully selected after a photo-session in which Barney and Jake were both involved to ensure that Costello’s transformation from country-rocker DP McManus (at the time holding down a day-job as a computer operator in North Acton with cosmetics manufacturer Elizabeth Arden) was complete.

Meanwhile retailers were provided with in-store cut-outs of the back cover shot; I coveted without success the one which occupied pride of place in my local record shop, Manzi’s in Finchley Road, north London.

Full-page adverts for Bongos Over Balham, Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Left: artwork for Let It Rock. Right, artwork for ZigZag.

Barney and Jake had been finessing this approach for a couple of years; Chilli Willi And The Red Hot Peppers benefited from a wide range of stickers, cut-outs and other promotional ephemera, and, when second album Bongos Over Balham was released in 1974, it was “presented” in the music press ads by a variety of items, including a pig’s trotter and a vibrator.

Contact sheet, My Aim Is True photo-session 1977, Keith Morris. (C) Keith Morris Estate.

And the objective of introducing the then-totally unknown Costello as “Buddy Holly on acid” with a sackful of songs driven by guilt and revenge was achieved in the time-honoured fashion of maintaining tight rein over available imagery while word-of-mouth was built. 

My Aim Is True colour variations, 1977/78.

Morris’s two cover shots were used repeatedly in posters as well as ads, and Barney adopted a Warholian approach by chopping and changing the eye-popping overlaid colours of the album sleeve over the course of several print-runs.

Elvis Costello posters promoting live appearances (left) and his debut album, 1977.

With the initial pressing containing the “Help Us Hype Elvis” leaflet offering free copies for those who could turn their friends on to the album, it’s likely that there were at least 30 different coloured sleeves.

Full page adverts: (left) NME August 6, 1977, Melody Maker, August 13, 1977.

Of course it’s impossible to calculate what would have happened had Elvis Presley not died on August 16 1977 just as the My Aim Is True campaign got underway; the album’s prospects certainly weren’t hurt by the public attention directed to such elements as the near-sacriligeous phrase “Elvis Is King” Letraset-ed into the cover’s two-tone boxes by Barney.

By the autumn Costello was proving he was not only one of the greatest songwriters of his generation but also a fearsome live prospect, having hooked up with The Attractions and started to perform some of the stunning tracks to appear on follow-up This Year’s Model.

Once again, this was heralded by a campaign based on more spectacular advertising, including a music press series  of three ads (NB: we’re advised there were at least six – see note below) featuring various headings including “Drugs”, “Fads” and “Commodities”.

Barney chose not to lay the titles across the gutter (the central margin separating type and images) to increase legibility for the reader holding the paper open. Laid out flat this would be nearly 2ft wide and was often a source of discomfort for those trying to read the “inkies” on cramped public transport.

DPS advert for This Year's Model, NME, March 25, 1978.

These ads are packed with puns and inside jokes: Patti Smith is miscaptioned as Patty Hearst, Chilli Willi as “saccharine”, Troggs’ singer Reg Presley as Elvis Presley, The Attractions as much-maligned budget label K-Tel and the recently arrested Roman Polanski as Charles Manson (the man, of course, responsible for the death of his wife Sharon Tate).

DPS advert for This Year's Model, NME, March 18, 1978.

And Costello was not spared: a photograph of Buddy Holly was placed next to his name. And a banjo lying on the ground lays the ghost of DP MacManus to rest with the caption: “Elizabeth Arden Blue Grass”.

Among the items which didn’t make it into the first edition of the book (even though it has 600 images) is this lovely rarity photographed for us by careful owner Billy Bragg: a huge paperboard in-store display poster for Get Happy!!.

.

Paperboard poster, 60in x 40in, 1980. Photo: Billy Bragg. (C) Billy Bragg Collection.

Barney tropes abound: the poster is to his favoured scale of 60″ x 40″, the throway 50s/60s image has been enlarged to the point of degradation (he once told Jake Riviera he preferred photographic dots “the size of golf balls!”) and important retail information is imparted decoratively –  the record’s catalogue number FBEATXXLP1 is placed underneath the toe of one of the “masseuse”’s high heels.

60" x 40" poster, Get Happy!!, 1980. "A great record to dance to but you wouldn't want to live there".

The graphic theme of the more common “light-bulb” poster design is developed, as is the restrained yet impactful palette of colours set out by the album sleeve.

12in sleeve. Back and front cover, Get Happy!!, Elvis Costello & The Attractions, FBeat Records, 1980.

As detailed in Reasons To Be Cheerful, the Get Happy!! sleeve saw Barney scale back on the kaleidoscopic approach to Elvis Costello & The Attractions’ previous album Armed Forces with a co-ordinated, muted and retro feel, chiming with the singer-songwriter’s often contemplative channelling of 60s soul music as he reached an early career peak.

Both sides, 12in inner sleeve, Get Happy!!, 1980.

At the time the designed “scuffing” of the outer sleeve (deemed unacceptable by Costello’s US record company Columbia which insisted on cleaning up the artwork) overshadowed the package’s deceptive geometric complexity and textural depth (which naturally matched the music contained within).

The atomic art ellipses on the inner sleeve offered the dualities Barney delighted in delivering for Costello (the inner of Armed Forces provided contrasting images headed “Our place…”/”…Or Yours” and that of it’s predecessor This Year’s Model lined up dummy torsos on one side and a rubber mechanical hand holding a state of the art mini-TV on the other.

Get Happy!! detail: Nick Lowe's production note and Barney's credit - his VAT number.

Unlike those albums, there was no free 7in with Get Happy!! since the vinyl was packed with 10 tracks per side, necessitating another 60s touch: an assurance from producer Nick Lowe that sound quality had not been compromised.

Left: Artwork, Get Happy!! poster. (C) Riviera Global. Right: 30in x 20in Get Happy !! poster, 1980. Note "Vote Labour" sticker added by the author.

Instead there was a poster of silhouetted 50s diner lampshades with imposed commands riffing on the album title and the names of the individual songs. On purchase in 1980 I decorated mine with a”Vote Labour” sticker; I and a lot of others were still smarting from Margaret Thatcher’s ascendence just eight months before in the first election in which I had voted .

Label, Get Happy!!, FBeat, 1980.

In Barney’s original artwork, there were elements which did not make the final poster:  the question “Get it?” and graphics which popped up elsewhere: groupings of single bars and lines and a rendition of the interleavened quadrants which are tinted and overlaid on the band member photographs on the cover and depicted in outline in the label design.

Get Happy details!!. Nine blue lines placed top right-hand corner, back cover, and 22 green lines grouped in the top left hand corner, front cover.

What is one to make of these? Graphic tics to enrich and engage or symbols denoting deeper meaning?

These vie for speculation with the front-cover  motif which is inverted on the back and intrigued fans such as Billy Bragg, who describes it in Reasons To Be Cheerful as one of Barney’s “discernible signatures”.

3D motif artwork. (C) Reasons 2009/Riviera Global.

It could be that on the front this is yet another representation of Costello’s bespectacled visage, though Barney fan Paul Murphy has pointed out on feuilleton that it is a reference to 3D glasses, relating to the out-of-register images on the inner sleeve and the overall retro tone of the album’s design.

It can also be seen as an early version of  the symbol comprising three intertwined circles and a triangle which started to appear on the labels of certain FBeat releases.

Left: Artwork for music press ad, I Can't Stand Up For Falling Down. Left: Artwork for FBeat singles bag. Both (C) Reasons 2009/Riviera Global.

The Get Happy!! quadrants were present in Barney’s designs for the sleeve of the album’s first single, I Can’t Stand Up For Falling Down, and adorned music press adverts and FBeat’s in-house singles sleeves.

The design for the cassette issue used Bob “Bromide” Hall’s single cover photograph, and the sleeves for the subsequent three singles were integrated  in terms of colour, graphics and typography.

Here’s Elvis having fun giving Get Happy!! the hard sell on US TV back in 1980. These days he’s a bigger name than ever, particularly in the US where the second series of his Sundance Channel music/chat show Spectacle starts on December 9, as he announced earlier this week:

It’s taken a week or so to absorb two very different cinematic investigations into a brace of Barney Bubbles-related bands (both coincidentally from Essex).

Shown during the London Film Festival, Julien Temple’s Oil City Confidential traces the “Estuarine” roots of the wondrous Dr Feelgood, while the Frieze Art Fair delivered Jeremy Deller and Nicholas Abrahams’ The Posters Came From The Walls, an extraordinary celebration of the personal and political liberation experienced by Depeche Mode fans around the world.

More on that below.

Barney’s relationship with Dr Feelgood started around the time of the 1975 release of their mould-breaking mono-only mission statement Down By The Jetty.

The monochrome photographs for Jetty and follow-up Malpractice were respectively taken by James Palmer and Barney’s late friend Keith Morris.

12in sleeves, Dr Feelgood. Left: Down By The Jetty, UA, 1975. Right: Malpractice, UA, 1976.

The design credits on these releases are “A.D. (Design Consultants) Ltd” and “Petagmo III”. The latter has been confirmed as the artist Joe Petagno, who produced a promotional comic based on the band’s adventures (and also created the Motorhead logo). 

As detailed in REASONS, Barney designed the promotional material for 1975’s Naughty Rhythms tour, which featured Chilli Willi & The Red Hot Peppers and Kokomo and provided the Feelgoods with their national breakthrough.

Previously unpublished: artwork for Naughty Rhythms tour advert, 1975 (C) Reasons 2009/Riviera Global.

In the mid 70s the Feelgoods’ sleeves were designed by UA regulars such as Paul Henry and John Pasche. All the group’s releases of this period featured the grinning quack logo created by Feelgoods’ one-man guitar army Wilko Johnson. 

Interview still from Oil City Confidential, 2009.

It was the late lamented Feelgoods’ frontman Lee Brilleaux’s gift of a £400 cheque to road manager Jake Riviera which kick-started Stiff Records, where Barney re-entered the music business and sealed his design reputation.

Temple’s tricksy movie, while over-garnished with juxtaposed footage from British heist films in the manner of the distracting Richard II inserts in his The Filth & The Fury, is nevertheless an invigorating and touching testament to the importance of Dr Feelgood; these were men, not boys, and their ‘tude powered punk and beyond.

Witnessing one of their gigs on an aggression-filled night in 1976 prepared me for the onstage rush of such Feelgood acolytes as The Clash and The Jam the following year.

12in sleeve. A Case Of The Shakes, Dr Feelgood, UA, 1980.

By the time Barney designed the sleeves for 1980’s A Case Of The Shakes and 1982’s Fast Women & Slow Horses, the group had lost Wilko to Ian Dury & the Blockheads but still retained a tough musicality. The diamond Brilleaux maintained his position as one of the most magnetic frontmen in rock & roll until his tragically early death from lymphoma in 1994.

12in sleeves. Left: Splash, Clive Langer & The Boxes, FBeat, 1980. Right: Pass Out, Inner City Unit, Riddle, 1980.

For the former album, produced by Nick Lowe, Barney used photographs by Bob “Bromide” Hall to create a Saul Bass-like DTs scenario. There are similarities with two other sleeves produced around this time, for Clive Langer & The Boxes and Inner City Unit.

12in sleeve. Fast Women & Slow Horses, Dr Feelgood, Chiswick, 1982.

On the front cover of Fast Women, Barney drew on his considerable illustrative skills for a visual pun which benefits from the cheeky insertion of his own profile (with its prominent proboscis) in the ampersand.

7in sleeves, Dr Feelgood. Left: No Mo Do Yakamo, UA, 1980. Right: Trying To Live My Life Without You, Chiswick, 1982.

During this period, Barney worked for another quartet who also hailed from Essex but are now the subjects of an almost-religious fervour around the world…

In the early 80s an opportunity arose for Barney Bubbles to spread his creativity into designing rugs.

As detailed in REASONS TO BE CHEERFUL, at this time Barney was already investigating many areas of the visual arts outside of providing commercial art for the record industry: painting, videos, mixed media, collage, mobiles, furniture design and even glass sculptures during a trip to Australia. 

12" inner sleeve. Musical Shapes, Carlene Carter, F-Beat, 1980.

Barney’s friend and patron Jake Riviera explains in Chapter 5 of REASONS that in 1980 the pair encountered an invidual working in the carpet business “who could realise anything we came up with”.

Rug design artwork, 1982. (c) REASONS 2009. Courtesy: Riviera Global.

Barney designed a circular rug like a giant  single featuring Riviera’s F-Beat label for the company’s offices in Acton, west London. This appears on the inner sleeve of Carlene Carter’s album Musical Shapes.

“Then Barney started to produce original designs,” adds Jake. “By that stage he was taking any opportunity he could to create in other media.”

But there was one rug which was based on a design of Barney’s which he didn’t commission. To explain: in the final year of his life – 1983 – Barney was working as the designer for new indie label Go! Discs, whose priority act was Billy Bragg.

Billy and Barney  shared an admiration for Flemish Expressionist artist Frans Masereel.

“I mentioned to Barney that I loved the guy’s work and of course he got it immediately,” says Billy.

Book illustrations, Charles de Coster's The Legend Of The Glorious Adventures Of Tyl Ulenspeigel. Frans Masereel, 1943.

For the cover design of Billy’s debut album Brewing Up With…Barney recreated Masereel’s signature woodcut technique.

Front covers, 12" albums. Left: Ersatz, Imperial Pompadours, Pompadour, 1982. Right: Punkadelic, Inner City Unit, Flicknife, 1982.

This was realised in the same way as the sleeve designs for his own album Ersatz (in the guise of The Imperial Pompadours) and Inner City Unit’s Punkadelic - Barney used black paper on white.

Front cover, 12" album. Brewing Up With Billy Bragg, Go! Discs, 1984.

In the event Brewing Up was released in October 1984, nearly a year after Barney’s death. The cover depicts two scenes: in one, a light radiates from a house over an industrial cityscape, in the other a contemplative figure sits at a window, lit from overhead. 

Poster, 30in x 20in. For Billy Bragg live dates, 1983.

Barney’s design was also used for Billy’s residency at London venue The Captain’s Cabin.

Rug, 8ft x 2.5ft. (c) REASONS 2009. Courtesy: Billy Bragg.

On Barney’s death, his one-time assistant Caramel Crunch took over designing for Billy, and in the mid-80s commissioned a rug rendition of one part of the Brewing Up artwork.

“My business partner Colin did some stationary for a rug-maker and she made us both rugs as payment,” explains Caramel, who these days goes by her real name, Pauline Kennedy.

“I supplied her with Barney’s album illustration and she made me the rug from that. Then I gave it to Billy as a ‘thank you’ for letting me design for him.”

And a quarter of a century later, it is still going strong, having made the leap to another domestic object, appearing appropriately on tea mugs available from Billy’s site.

The new Madness album The Liberty Of Norton Folgate is the latest career high for London’s finest band.

It also marks the return of the sympatico producer Clive Langer, who – with his partner Alan Winstanley – has been on hand at various points through Madness’ career (even organising the band’s first recording sessions when they were rambunctious teens).

Clive’s pedigree stretches through production credits on records by such artists as Dexy’s Midnight Runners, Morrissey and Elvis Costello (with whom he co-wrote Shipbuilding) to membership of the pre-punk cabaret troupe Deaf School.

Splash, Clive Langer & The Boxes, FBeat, 1980.

And his leadership of post-Deaf School band The Boxes coincided with Barney Bubbles’ boldest and most wide-ranging record label brief: patron Jake Riviera’s formation of FBeat in 1980.

At Stiff, Barney had joined the team seven months in, and the year or so at Radar witnessed contributions from others, including Malcolm Garrett.

Radar singles by Bette Bright and Clive Langer, 1979. Designs: Malcolm Garrett.

Malcolm had been taken on at Radar straight from college to ease the pressure on Barney, and was responsible for sleeves for releases by another Deaf School alum Bette Bright as well as The Boxes’ debut, the 12″ EP I Want The World.  

FBeat was different; here Barney grew the identity of the company from the ground up, producing sleeves and posters as well as a slew of logos for label copy, headed paper, advertising and promotional purposes.

Inspired by the design detail of Jake’s early 60s jukebox, kitsch-y crowns and other regal imagery, as well as precisely arranged chevrons, stars, ellipses and other insignia dominated this period. Barney even designed Jake’s furniture for his office at the company’s Acton offices, as well as an FBeat rug (which appeared on the inner of Carlene Carter’s Musical Shapes).

Of course the priority act was Elvis Costello, responsible with his band The Attractions for FBeat’s first single I Can’t Stand Up (For Falling Down) and album Get Happy!!.

But Clive and the Boxes were hot on their heels; FBeat’s second 7″ was Splash (A Tear Goes Rolling Down), which arrived in Barney’s bespoke single bags, and the second album was the band’s Splash.

Left: Photo album. Right: NME ad for Splash (A Tear Goes Rolling Down), 1980. Carol Fawcett Collection/Reasons 2009.

For the album sleeve the Boxes were dispatched to Putney swimming baths in south-west London, where Barney’s friend, the photographer Keith Morris, shot them diving, floating and generally splashing around.

But Clive wasn’t happy with Barney’s first draft for the cover. “I knew of and admired Barney; he had a notoriety in punk circles,” says Clive. “But the first idea for the cover just didn’t work for me.

“I got the distinct impression that he wasn’t too pleased, because people rarely rejected what he came up with. But on the second go the sleeve looked fantastic – there’s a great turquoise variation which came out in Germany.”

Barney’s advertising campaigns for the single and album played with a variety of visual puns. Ads for the music press used a close up of his friend Carol Fawcett’s right eye – not only does he create a face out of the typographic arrangement but the graphic “tears” splash into the shape of a crown.

Double A-side promo copies were sent to retailers wrapped in an 12″ x 8″ poster in which the droplets are stylised as lozenges set against swimming pool blue.

The standard single label features the ident for Liverpool label Korova, from whom the track was licensed. Interestingly, the promo label also bears an arcane symbol with which Barney peppered his work at the time: three triangulated circles.

Left: Music press ad artwork (c) Riviera Global/Reasons 2009. Right: It's All Over Now, Clive Langer & The Boxes, FBeat, 1980.

The five-pointed crowns of the album cover are set atop boxes in the music press ads which trailed the tour dates while a single large one dominates the cover of follow-up single It’s All Over Now.

Coincidental aside: these days the Madness “M” logo – created by member Chrissy Boy Foreman – is sporting a five-pointed crown rather than a bluebeat hat.

As 1980 wore on, the Boxes waned, and Langer became fully engaged in production chores for Madness’ smash debut One Step Beyond, making the first steps in his career with Winstanley as part of one of Britain’s most highly rated record production teams.