Back cover, Pure Pop For Now People, Columbia Records, 1978.

Not only was she the creator of clothes which appeared on Barney’s record sleeves, including the iconic “Riddler suit” sported by Nick Lowe on the back of Pure Pop For Now People (the US issue of Jesus Of Cool), but Tony was also his sometime model. It is she who is adorned with curlers, a face mask and bisected ping-pong balls for eyes appearing alongside a child’s doll in Barney’s disturbing Stiff Records music press adverts for Devo’s spring 1978  single (I Can’t Get Me No) Satisfaction.

Music press ad board, (I Can't Get Me No) Satisfaction, 1978. Antoinette Sales Collection.

Music press ad board, (I Can't Get Me No) Satisfaction, 1978. Antoinette Sales Collection.

Music press ad board, (I Can't Get Me No) Satisfaction, 1978. Antoinette Sales Collection.

And, in 1980, Tony received a six-week crash course in graphics from Barney at his studio in Paul Street in London’s East End, enabling her to become a fully fledged record sleeve designer in her own right.

A fashion illustrator and Stiff/Radar/F-Beat label boss Jake Riviera’s first wife, Tony had already  produced a number of sleeves, among them Elvis Costello & The Attractions’ biggest hits Oliver’s Army,  Radio Radio and Accidents Will Happen and Lowe’s American Squirm and Cruel To Be Kind.

Billboard, Sunset Strip, Los Angeles, 1979

Tony came up with the title of Lowe’s 1979 album Labour Of Lust, and designed the billboard promoting its US release on Sunset Strip. But she characterises the  month-and-a-half she spent learning the craft from Barney as  “an apprenticeship”.

Front Cover, Radio Radio, Radar, 1978.

Tony fondly recalls how she would catch the Underground from her home in west London across the city. “As soon as I arrived we’d get going,” she says.

Hand-drawn label by Antoinette Sales, 1979.

And this is evident from Tony’s subsequent output. She created a series of photo-driven sleeves for her friend (and Lowe’s wife) Carlene Carter, for whom she also designed stagewear. These included Baby Ride Easy and Do It In A Heartbeat. “I have an aversion to copying anybody else but the choice and arrangement of the typefaces was definitely influenced by Barney,” she says.   Tony also handled the sleeve design for Carter’s album Musical Shapes. The front cover shoot was art-directed by Barney, who created a set out of F-Beat singles and sleeves and constructed the wire sculpture communicating the album title.

Front cover, Musical Shapes, F-Beat, 1980.

“Barney set that up in the dining room of our house in Chiswick,” says Tony. “I designed and set the graphics on the back. He’d taught me how to lay down Letraset and make the placement and spacing impeccable. I had fun with the “N” for Notes, “S” for Selections and “P” for Personnel. In the self-effacing Bubbles tradition, there is no artwork credit.”

Retail info sheet, Teacher Teacher, 1980.

Front cover, Everly Brothers EP, F-Beat, 1980.

Back cover, Everly Brothers EP, F-Beat, 1980.

Tony was responsible for the sleeves for Rockpile singles Teacher Teacher and Wrong Way, as well as Edmunds’ singles Crawling From the Wreckage, Girl’s Talk and Queen Of Hearts. And she came up with the title for Carlene Carter’s 1983 album C’est C Bon, though the sleeve for that was produced by Barney.

Back Cover, Teacher Teacher, Rockpile, F-Beat 1980

During this hectic period, Tony also created a welter of point-of-sale and retail promotional material, backstage passes, badges, letterheads (for holding company Riviera Global, publisher Plangent Visions Music and studios UK Pro) and the label for reissue imprint Edsel.

Backstage passes, 1980.

Tony also produced music press ads; she recalls working at Barney’s studio on one for the NME to promote The Attractions’ “solo” album Mad About The Wrong Boy (to which we’ll be returning in the near future).

Double page spread ad for The Attractions, NME, August 30, 1980.

These days a film and TV costume designer , Tony lives in Austin, Texas and is extra busy supplying musicians (Paul McCartney’s guitarist  Brian Ray wore one of her shirts to the recent Grammy’s) as well as working with such fashionistas as Boudoir Queen’s Dawn Denton and South Paradiso Leather’s Romulus Von Stezelberger.