Wreckless Eric is one of British pop’s great survivors, blessed with an ever-growing arsenal of superb, idiosyncratic songs which have seen him outlast most of the class of 77.

7in sleeve, laminated card. Front cover, Whole Wide World/Semaphore Signals, Wreckless Eric, Stiff, 1977.

Overshadowed during the early days of Stiff Records by the label’s priority acts Elvis Costello, Ian Dury and Nick Lowe, the 2001 publication of Eric’s great memoir A Dysfunctional Success and the use of the deathless Whole Wide World in Will Ferrell-starrer Stranger Than Fiction have provided the, er, wider world with a taste of his talents in recent years.

Over the coming weeks, the considerable fruits of his partnership with US singer-songwriter Amy Rigby can be witnessed first-hand on a series of European live dates.

In comparison with his former stablemates, Eric Goulden benefited fleetingly from the design work of Barney Bubbles, though they maintained a friendship from introduction early in 1977 to Barney’s death late in 1983; they shared common ground in having attended art schools (Goulden studied sculpture at Hull).

On the line from his home in France, Goulden confirms that Barney wasn’t at Stiff for the first six months of the label’s existence, when the design direction was handled by Chris Moreton.

“Then Barney swam into the picture,” says Goulden. “I liked him a lot. Barney was easygoing and looked kind of normal; short-ish hair and always wearing some kind of anorak. To look at him, you wouldn’t have thought this bloke had any history.

“He was a strange man, an acid casualty on some levels. It was unusual for someone who’d been such a part of the Ladbroke Grove/Notting Hill hippie scene to cross over and working with people like The Damned.”

Barney created an ident (which, like those produced for other Stiff artists, appeared on the record label). “He used the guillotine to cut jagged strips of paper which he put together to make up my name,” says Goulden. This logo was paired on the front cover of Whole Wide World with a crop from the Chris Gabrin portrait from A Bunch Of Stiffs.

From the inner to A Bunch Of Stiffs, April 1977. Photo: Chris Gabrin.

For the back, Goulden was despatched to a photo-booth and ordered to improvise semaphore signals. Barney then cropped and bleached out one of the frames. “I’d never seen anything like it; he made it look incredible,” Goulden adds.

7in sleeve, card. Back cover, Whole Wide World/Semaphore Signals, Wreckless Eric, Stiff, 1977.

“To me Barney was like The Beatles. When I was a kid you wouldn’t be quite sure of how they sounded when you first heard one of their new records. Sometimes you’d think: ‘They’ve lost it,’ because it was so unexpected, and Barney was a bit like that. Every time he did something new, it was so over-the-top you were taken aback.” 

A clutch of 1977 Stiffs with personalised labels.

One of the five subjects of the 60in x 40in day-glo posters Barney and Gabrin created for the Stiffs Live Stiffs tour of late 77, Goulden was around when the pair collaborated on the sleeve for Music For Pleasure.

12in sleeves. Back cover and inner "lino" shots, Music For Pleasure, The Damned, Stiff, 1977.

“I went with him to a lino shop in Westbourne Grove where he bought the roll which is on the inner sleeve,” says Eric. “The Damned were made to lie on it at Chris’s studio and shot from above, so it looked like they were standing up. Very odd, but it worked brilliantly.”

One of Barney’s great lost designs was the sleeve for Goulden’s unreleased 1977 Stiff EP, Piccadilly Menial. With the catalogue number LAST3, this was to comprise the title track, Excuse Me, Personal Hygiene and Rags & Tatters .

“It was on graph paper and in the style of an architectural drawing,” says Goulden, who recalls  it was akin to the axinometric lettering Barney created for The Soft Boys. The EP was replaced in the schedule with Reconnez Cherie,  the B-side of which was the Benny Hill theme tune-quoting Rags & Tatters.

Music press half-page advert, The Soft Boys tour, 1978.

“Barney had angles to him,” says Eric. “People would say ‘Oh it’s just Barney, a bit of a wacky image with some splashes and other esoteric stuff’ but in fact he thought things through and was way better than his imitators, of course. Unfortunately, in that way, he inadvertently created the look of the 80s, which was horrible and gaudy.”

Dansette, detail, front cover Musical Shapes, Carlene Carter, F-beat, 1980

Poignantly, Goulden saw Barney not long before his death in November 1983. ”I visited him at his house off the Balls Pond Road,” says Eric. “He got Nuggets out and played it really loud on this Dansette on legs in the basement.”

At the beginning of 1978 Barney Bubbles was installed at Jake Riviera’s offices at 60 Parker Street on the Holborn/Covent Garden borders, above Radar, a new independent imprint set up by ex-United Artists honchos Andrew Lauder and Martin Davis.

7in sleeve. Front cover, Kill City/I Got Nothin', Iggy Pop & James Williamson, Radar, 1978.

Radar was the new home of Riviera-managed Elvis Costello and Nick Lowe. Barney designed the label’s amazing logo as well the sleeves and ad campaigns for many of the releases, including first single, Lowe’s I Love The Sound Of Breaking Glass, and first album, Costello’s This Year’s Model.

The second album release was Kill City, a great collection of demos recorded in 1975 by former Stooges Iggy Pop and James Williamson licensed by Lauder from the late Greg Shaw’s splendid LA indie Bomp!, who supplied finished album artwork by one David Allen.

Left: Little Electric Chair, 1965. Big Electric Chair, 1967.

But fresh packaging was needed for the storming title track released as a single in February 1978, and Barney produced a front cover recalling the Electric Chairs by Andy Warhol (whose deadpan series of  images of the implement of death appeared over a decade starting in 1963, the year of the final death-sentence executions in New York State).   

7in sleeve. Back cover, Kill City/I Got Nothin', Iggy Pop & James Williamson, Radar, 1978.

The vivid pink screen of the front splashes (in signature Barney style) onto the back cover, a monochrome image of a bizarre crime scene, where the body appears to have been impaled on a parking meter. Riviera clearly remembers Barney drawing the outline on the pavement, while design cohort Caramel Crunch delighted in adding the “bullet-holes”.

We’re indebted to eagle-eyed reader Mark Lungo for pointing out that the Kill City single sleeve was a likely Barney creation and also that the cover image is that of the execution of murderess Ruth Snyder in 1928 (see Mark’s comment below).  

Full-page advert, New Musical Express, February 17, 1978.

Naturally, the fun didn’t stop with the sleeve. Barney reproduced the back cover  for the ad campaign, adding a join-the-dots puzzle fluttering in the position of the body over the crime scene. 

This was captioned with a faux Weegee/crime dept-style teleprint caption flagging up the album release: “Kill City STOP straight sell STOP in town STOP open heart STOP out now STOP ++++Iggy Pop and James Williamson STOP KIll City STOP on Radar STOP Rad 2+”

NME ad with dots joined and single title revealed.

When the dots are joined, they reveal the title: Kill City.

Arriving on the heels of the stunning brace of 77 Bowie collaborations The Idiot and Lust For Life, the album Kill City sealed Iggy’s Godfather Of Punk status and, 33 years after purchase, our original copy never strays far from the three-legged Dansette.

Of course Iggy has been firmly ensconced back within the bosom of The Stooges these last few years, with Williamson rejoining the crew following the sad passing of Ron Asheton a year ago.

There’s something circle-squaring about the fact that The Stooges’ reunion started with three tracks on Iggy’s 2003 solo album Skull Ring, one of which was named after Warhol’s 1965 Little Electric Chair.

Here’s Iggy and the boys again, as ever, giving it plenty:

RIP: Ron “Rock Action” Asheton and Greg Shaw.

As highlighted in Will Birch’s tremendous Ian Dury biography, the creative relationship between the late singer and Barney Bubbles was one of the most fruitful in the history of pop.

Of similar ages with deep art school roots, Barney and Dury commenced their partnership in the spring of 1977 just as both were heading for the top of their game, with Barney installed at Stiff after a hiatus of more than a year and Dury preparing to unleash the career-defining records and performances which brought him enduring national treasure status.

Back cover photograph by Chris Gabrin.

Unlike his treatment of others, Dury was never-less-than respectful of Barney. “Barney was easily the most incredible designer I’d ever come across,” Dury told Birch.

Poster for Sex & Drugs & Rock & Roll, Stiff Records, 1977. Tom Sheehan Collection.

Dury said Barney “scared the shit out of me. He was righteous. He didn’t have the faults or the ego and he made me feel second class. I wanted his approval in a strange kind of way”.

And, as Birch details, when Jake Riviera departed Stiff with Nick Lowe and Elvis Costello at the end of 1977, remaining partner Dave Robinson was left with Dury’s recently released New Boots & Panties!! as his main chance for commercial survival.

The decision was made to throw all resources behind the polio-stricken performer and his band The Blockheads. Barney art-directed a sustained marketing and promotional campaign made up of several elements: his Blockhead logo, numerous press ads, several posters, a songbook and a tour programme. Together these helped maintain the album’s presence in the charts for more than a year and set up hits What A Waste and number one smash Hit Me With Your Rhythm Stick.

NME, February 4, 1978: Ian Dury and Davey Payne.

The cover of Birch’s book is a delightful rendition by Dury’s friend and mentor Sir Peter Blake, while on the back is a photo by Chris Gabrin from sessions for a series of music press ads.

Melody Maker, February 4, 1978: Fred Rowe and Ian Dury.

These are littered with Dury’s skewiff humour and guttersnipe poetry and feature some of the  possible titles he had drawn up for his debut solo album.

NME January 28, 1978: Ian Dury and Charley Charles.

Gabrin’s monochromatic clarity  and his strong working relationship with both parties was an important element in the Dury/Bubbles dialogue. “We were working full-pelt at the time,” said Gabrin the other night. “There was so much to do to keep up with press ads and tours.”

Right: Melody Maker, January 28, 1978: Norman Watt-Roy and Ian Dury. Left: Sounds, February 4, 1978: Ian Dury and John Turnbull.

Gabrin’s band portraits of Dury and The Blockheads (and minder Fred “Spider” Rowe) hit the UK’s music weeklies in February 1978.

Poster, Stiff Records, 1978.

A Gabrin photograph from an earlier session (which Barney had overlaid with a lurid orange screen for one of five giant posters for the Stiff tour) was used for a standard sized poster to hammer home the album’s availabiity. The year ended with more band shots in the incredible fold-out programme for the December 1978 Hanky Pantie tour.

8" x 6" tour programme cover, December 1978.

The matchstick portrait cover was even used for the manufacture of hankies (to be knotted and worn on the head). A couple of Stiff employees - maybe Paul Conroy or Andy Murray can identify them? - sport these in the Top Of The Pops audience for Dury and The Blockheads’ triumphant performance of Hit Me.

Ian Dury & The Blockheads perform Hit Me With Your Rhythm Stick, Top Of The Pops, December 1978.

By 1983, when Dury was filmed by director Franco Rosso for a Channel 4 documentary, the wordsmith was in a very different place. 

On one of his regular separations from The Blockheads and main writing partner Chaz Jankel, Dury’s career was about to hit the skids as he recorded the half-baked 4000 Weeks Holiday. During the making of the film, management company Blackhill collapsed, but there are some sequences where it’s office can be seen decorated with Barney’s designs.

As well as Blockhead logo stickers there are posters for Do It Yourself and also the spoken-word album Blackhill’s Peter Jenner  released on Charisma by cricket commentating legend John Arlott.

This was cooked up with Charisma publicist and Barney’s friend Glen Colson, who recalls how he came up with such faux cricket positions as “Wayward Short Leg”.

Poster, Charisma Records, 1982.

By the time the documentary was screened in 1984, Barney had died at his own hand.

“Barney Bubbles told me a few straighteners towards the end of his life,” said Dury, towards the end of his own. “Barney told me: ‘You were a horrible piece of work in those days Ian.’ I said: ‘Barney, I didn’t want to be’.” 

Left: 12" cover, Jukebox Dury, Stiff, 1981. Right: 7' cover, What A Waste, Stiff, 1981.

A couple of years earlier, Barney had delivered his views on Dury’s behaviour via the designs for 1981 greatest hits Jukebox Dury and it’s single, the reissued What A Waste.

Gone is the affection of the New Boots & Panties!! era. In it’s place, with stark contrasts, the bleached-out image renders Dury as Frankenstein’s monster, while the jaunty razor-blade earring is now used for chopping out coke, lobotomising the artist.

Will Birch’s book is a fully rounded portrait of this extraordinary man, and is heartily recommended.

Here’s a chance for you to get your hands on a FREE copy SIGNED by the author.

Send your answer  to the question below to thelook@rockpopfashion.com - we’ll be announcing the winner’s name on February 14 .

Q: What is the title of the B-side of Hit Me With Your Rhythm Stick?

Good luck!

Yesterday’s Design 4 Music symposium was a roaring success, with all tickets selling out and a stellar cast of contributors providing insights into many different aspects of this vast subject.

The closing panel on Barney Bubbles’ legacy proved entertaining and at times revelatory even from my perspective; I lined up with three leading designers: Barney’s one-time colleague Malcolm Garrett and Barney fans Kate Moross and Gerard Saint.

Label detail with band logo, Music for Pleasure, The Damned, Stiff Records, 1977.

Gerard showed off the copy of Music For Pleasure he has owned since he was a 12-year-old punk in Devon (and spotted that Barney extended the design detail to the label). This chimed with Kate since Music For Pleasure was the key which unlocked her appreciation of Barney’s ouevre.

24" x 36" card. Outer foldout sleeve, The Glastonbury Fayre, Revelation, 1972.

And Malcolm displayed some choice designs including Glastonbury Fayre, In Search Of Space and Your Generation, as well as an intriguing art questionnaire filled in by Barney in 1981; he - along with other artists including Peter Blake - had been mailed it by a student friend of Malcolm’s. It’s been promised for the next edition of Reasons To Be Cheerful, which is fab.

Meanwhile an encounter with Andrew Heeps - whose framing company Art Vinyl staged a mini-exhibition - provided yet another example of how Barney connections are every which way.

12in laminated card. Front cover, Walls Have Ears, Blanket Of Secrecy, FBeat, 1982.

Andrew only recently discovered that his grandfather founded construction company Heeps Willard. Wreckless Eric (exclusive interview here) mentioned just the other week that it was an HW sign in Barney’s Islington neighbourhood in the early 80s which provided him with his final - and possibly most charming - nom-de-design, appearing as a credit on releases by Billy Bragg and Blanket Of Secrecy.

Credits, Walls Have Ears, 1982.

“I was knocked out when my dad told me about his father’s company,” said Andrew. “He gave Barney the name and here I am immersed in vinyl and one of Heeps Willard’s biggest fans!”

7" card with foil imprint. Into The Galaxy, Midnight Juggernauts, Isomorph, 2009.

And the day wrapped nicely when the name of our competition winner, illustration student Sarah Jane Griffey (who claims she never wins anything), was plucked for one of the prizes in the draw: a Kate-donated copy of Into The Galaxy by Midnight Juggernauts.

The current issue of The Word covers former Radio One DJ Mike Read’s sale of his huge vinyl collection.

12in card. Front cover, Red Dirt, Red Dirt, Fontana, 1970. Pic: John KosmicKourier.

A notable item in Read’s glorified yard sale (also discussed on The Word’s excellent website) is the 1970 eponymous album by blues-rockers Red Dirt. Released on the Fontana label, this went as soon as it arrived, ignored by punters and press alike.

Since the 80s collectors’ boom in prog and associated genres, copies of Red Dirt have become increasingly valuable; vinyl authority (and one-time colleague of Barney Bubbles) Phil Smee points out that they are currently go for at least £600 a pop.

Back cover, Red Dirt, 1970. Pic: John KosmicKourier.

Red Dirt’s music has been derided, unfairly we believe. Though sometimes workmanlike,  the quartet’s vigorous brew kept it short and sweet, shining on such tracks as Mellotron and dirty slide-laden opener Memories, the Beefheart stomp of Death Letter, acoustic bottleneck blues Song For Pauline and the mournful I’ve Been Down So Long. Sonically, it’s in line Rod Stewart’s first couple of solo albums as well as those he did with The Faces; this could have something to do with the presence of engineer Mike Bobak (who worked on Never A Dull Moment and Long Player among others).

Red Dirt is blessed with a wonderful cover by Barney Bubbles, whose Notting Hill design studio Teenburger receives the credit.

Barney launched Teenburger Designs at the beginning of 1969 from his abode at 307 Portobello Road; for headed paper he reproduced burger wrappers, with a brown burger in a bun printed on the back. We’ll be revealing an example as one of the additions to the new enhanced edition of Reasons To Be Cheerful; above is the header.

305-309 Portobello Road, London, W11, 1970. Photo: Unknown.

Red Dirt is one of a handful of album sleeves attributed to Teenburger; some were executed in conjunction with Barney’s pal from Conran Design in the 60s, John Muggeridge.

The cover image is taken from a wanted poster of Geronimo, the Apache chieftain reputed to have magical powers (though it’s clear the photo was staged - a shackle is visible around one leg) . The Apache stem from the south of the US: Arizona, New Mexico and Oklahoma, where there are federally recognized contemporary Apache tribal governments to this day. Geronimo’s remains were thought - until recently - to have been buried under a stone pyramid monument at Fort Sill in Oklohoma, the state renowned for the presence of - guess what? - red dirt across more than a million acres, in 33 counties no less.  Sand, siltstone and shale weathering account for its hue, apparently.

7in sleeve. Back and front, One Chord Wonders/Quickstep, The Adverts, Stiff Records, 1977.

Barney’s brutal enlargement of the deliberately ragged crop of Geronimo’s face brought out the half-tones, while  the dramatic contrasts are heightened by the sparing  use of the  red “blood” trickles seeping from the bullet holes emblazoning the band’s name on the design.

Poster, 60" x 40". The Damned, Stiff Records, 1977.

This technique really came into it’s own seven years later when applied to the monochrome imagery of early punk, as evinced by Barney’s 7in sleeve for The Adverts’ Stiff single 1977 One Chord Wonders and his large poster for The Damned that same year.

We dig We Oppose All Rock & Roll, the new exhibition currently on at L - “London’s second smallest gallery space” (in fact, part of the reception desk at creative agency Weiden + Kennedy).

This comprises the punk and new wave picture sleeve singles collected by W+K’s  Neil Christie way back in 1977 when he was a disaffected 15-year-old.

Naturally Barney Bubbles is represented, by one of his signature pieces - the cover of Generation X’s debut Your Generation.

7in card. Back and front of Your Generation/Day By Day, Generation X, Chrysalis, 1977.

And Neil makes a passionate case for the impact of the music and these designs at the time: “These singles were totems, talismans and badges of allegiance. Not widely available, hunted, hoarded, swapped, carried to school, played again and again and again. The graphics on the covers were themselves codes to live by, which we wore on our sleeves and pinned to our blazers.”

Check out Neil’s collection at W+K’s excellently entitled blog Welcome To Optimism.

Hats off to Dublog for coming up with alternatives to the Royal Mail’s largely lazy collection of rock record sleeve stamps.

Dublog's selection.

Dublog’s remix is groovier, with Barney Bubbles included with the most widely-circulated of his 28 Do It Yourself Crown wallpaper covers.

12in laminated card. Front cover, Do It Yourself, Ian Dury & The Blockhead, Stiff Records, 1979. One of 10 UK issue.

One of the 10 alternatives printed in the UK, it was the first one I bought (in the week of issue in May 1979).

Crown provided the cover samples on the proviso that each album carried a catalogue number so that impressed purchasers could order designs direct.

Reasons To Be Cheerful contributor Malcolm Garrett is represented by Magazine’s 1980 album The Correct Use Of Soap as is Peter Saville, since the original sandpaper sleeve for The Return Of The Durutti Column was produced on his watch at Factory Records in 1980, though there is dispute as to whether Peter was involved in its creation.

The other designs are, from top left:  God Save The Queen, Sex Pistols (Jamie Reid 1977); Doolittle, Pixies (Simon Larbalestier/Vaughn Oliver 1989); Songs About Fucking, Big Black (1987); Best Dressed Chicken in Town, Dr Alimantado (D.K. James/David Hendley 1978); Ladies and Gentlemen We Are Floating in Space, Spiritualized (Jason Pierce/Mark Farrow 1997); and Go 2 , XTC (Hipgnosis 1978).

Never previously published, this is something of an exclusive: Barney Bubbles’ original artwork for the back cover of the first 2,000 sleeves of The Damned’s debut album Damned Damned Damned.

Damned Damned Damned special edition artwork. (c) Jake Riviera Collection/Reasons 2010.

On the album’s release in February 1977 the story was put about that distributor Island Records had mistakenly positioned an Erica Echenberg photograph of new wave r&b band Eddie & The Hot Rods in place of a live shot of The Damned at London punk venue the Roxy .

Left: 12in card. "Printing error" back cover. Right: Erratum sticker.

Barney and Stiff boss Jake Riviera went so far as to add an erratum sticker, explaining: “Due to Record Company error, a picture of Island recording artists Eddie & The Hot Rods has been printed instead of The Damned. We apologise for any inconvenience caused and the correct picture will be substituted on future copies.”

12in card. Damned Damned Damned back cover, standard release, Stiff Records, 1977.

In fact the “error” was intentional; Jake had worked out that Stiff needed to sell 2,000 copies to recoup the cost of recording and producing the first UK punk album release.

12in card. Damned Damned Damned front cover. Photo: Peter Kodick.

With Barney recently installed as Stiff’s art director, Jake was able to create an instant collectible, all the while keeping the Island executives involved in the newly-inked distribution deal on their toes.

12 in. Limited edition shrink-wrapped sleeve with "food-fight" sticker.

And the trick worked. Media coverage of the “error” helped rustle up interest and propel the Nick Lowe-produced album into the UK Top 40, establishing The Damned as an act to rival The Clash and the Sex Pistols commercially.

A very limited number of albums were also shrink-wrapped and featured a red “food-fight” sticker completing the title Damned Damned Damned. These now fetch up to £500 apiece.

“By the time Barney had finished, you could imagine our covers competing with whatever else is out there,” says Rat Scabies. “He understood that, much as Stiff was a lot of fun, the releases had to have commercial appeal.  At the same time he made it edgy and kind of sinister.”

Left: 12in card, front cover, "Bongos Over Balham", Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Right: Sleeve detail.

At once a savvy marketing maneouvre and a keen artistic intervention, the printing error stunt is a prime example of Barney’s wily approach, particularly when working with Jake: see also the Bohemian Revivalist Series Vol 2 “sticker” on the sleeve of Chilli Willi And The Red Hot Peppers’ 1974 album Bongos Over Balham and the deliberately off-register sleeve of Elvis Costello & The Attractions’ 1978 release This Year’s Model.

Left: 12in card. Front cover, This Year's Model, Elvis Costello & The Attractions, Radar, 1978. Right: Sleeve detail with sticker and exposed colour code.

Similarly the bogus Stiff “voucher” which appeared on the back of the August 1977 release of Ian Dury’s single Sex & Drugs & Rock & Roll; the voucher had just been introduced on the Barney-designed sleeve of the preceding single, Wreckless Eric’s (I’d Go The) Whole Wide World.

Left: 7in card, back cover, Sex & Drugs & Rock & Roll, Ian Dury, Stiff records, 1977. Right: Sleeve detail - cut-out "voucher".

Sex & Drugs & Rock & Roll bore the catalogue number BUY 17, which Barney had allocated to the Damned Damned Damned artwork as a positional several months earlier. At that time Riviera and his Stiff partner Dave Robinson had not quite settled on a separate numbering for album releases (which were allocated the prefix SEEZ; The Damned’s debut was SEEZ1).

Pen and ink on paper. Details, Damned Damned Damned artwork, 1977.

Barney also decorated his artwork with a sketch of a “100% Guaranteed Refund” sticker and typically twisted marketing slogans: “To clean use a barely damp Brillo pad” advises a vertical instruction, and the sentence along the bottom reads: “Long range full frequency stereo ersatz recording. Play at 33 1/3 rpm.”

In the event, the final back cover of the album carried the nonsensical note: “Made to be played loud at low volume.”

Design credit, Damned Damned Damned, 1977.

And in final flourish, Barney adopted one of his finer pseudonymous credits: Big Jobs Inc.

One of the key factors which accelerated Stiff Records past all-comers in 1977 - whether established majors or the new wave of indies launching in its wake -  was the quality, wit and invention of its music press advertising.

Cut-out-and-keep Elvis Costello poster constructed from Stiff adverts in Melody Maker, NME and Sounds, July 1977.

As explained in Reasons To Be Cheerful, this was a result of the winning combination of Barney Bubbles’ graphic genius and commercial experience (principally with Conran) and Stiff founders Dave Robinson and, in particular, Jake Riviera’s pithy and provocative promotional nous.

Stiff Records DPS adverts, New Musical Express (top), Sounds (bottom left) and Melody Maker, all published July 23, 1977.

Jake’s progress in London’s hidebound advertising scene on leaving school in the 60s had been stymied by lack of qualifications. Come the 70s his substantial creative capabilities locked in with Barney’s arsenal of references and willingness to play games to provide series after series of individual ads for each of Britain’s music publications: the five weeklies Disc & Music Echo, Melody Maker, NME, Record Mirror and Sounds and the monthlies Let it Rock and ZigZag.

Stiff Records ad detail. Assembly instructions, July 23, 1977.

A fabulous example is the batch of three cut-out-and-keep double-page spreads announcing the release of Elvis Costello’s debut album My Aim Is True in the summer of 1977. Pieced together and clipped, these created a poster of Keith Morris’s image from the front of the album.

12in sleeve. Back and front cover, My Aim Is True, Elvis Costello, Stiff, 1977.

“Our credo was that people are more intelligent than politicians or big business gives them credit for,” says Jake. “We wanted to really engage with fans and, since there were so many music papers, why not come up with a collectable series? Better than the same old ad for the latest Genesis album; hold me back, you know?”

Jake Riviera with point-of-sale Elvis Costello cut-out figure, outside Stiff offices, 32 Alexander Street, London W2, 1977. Photo: LIFE.

This and the image on the back had been carefully selected after a photo-session in which Barney and Jake were both involved to ensure that Costello’s transformation from country-rocker DP McManus (at the time holding down a day-job as a computer operator in North Acton with cosmetics manufacturer Elizabeth Arden) was complete.

Meanwhile retailers were provided with in-store cut-outs of the back cover shot; I coveted without success the one which occupied pride of place in my local record shop, Manzi’s in Finchley Road, north London.

Full-page adverts for Bongos Over Balham, Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Left: artwork for Let It Rock. Right, artwork for ZigZag.

Barney and Jake had been finessing this approach for a couple of years; Chilli Willi And The Red Hot Peppers benefited from a wide range of stickers, cut-outs and other promotional ephemera, and, when second album Bongos Over Balham was released in 1974, it was “presented” in the music press ads by a variety of items, including a pig’s trotter and a vibrator.

Contact sheet, My Aim Is True photo-session 1977, Keith Morris. (C) Keith Morris Estate.

And the objective of introducing the then-totally unknown Costello as “Buddy Holly on acid” with a sackful of songs driven by guilt and revenge was achieved in the time-honoured fashion of maintaining tight rein over available imagery while word-of-mouth was built. 

My Aim Is True colour variations, 1977/78.

Morris’s two cover shots were used repeatedly in posters as well as ads, and Barney adopted a Warholian approach by chopping and changing the eye-popping overlaid colours of the album sleeve over the course of several print-runs.

Elvis Costello posters promoting live appearances (left) and his debut album, 1977.

With the initial pressing containing the “Help Us Hype Elvis” leaflet offering free copies for those who could turn their friends on to the album, it’s likely that there were at least 30 different coloured sleeves.

Full page adverts: (left) NME August 6, 1977, Melody Maker, August 13, 1977.

Of course it’s impossible to calculate what would have happened had Elvis Presley not died on August 16 1977 just as the My Aim Is True campaign got underway; the album’s prospects certainly weren’t hurt by the public attention directed to such elements as the near-sacriligeous phrase “Elvis Is King” Letraset-ed into the cover’s two-tone boxes by Barney.

By the autumn Costello was proving he was not only one of the greatest songwriters of his generation but also a fearsome live prospect, having hooked up with The Attractions and started to perform some of the stunning tracks to appear on follow-up This Year’s Model.

Once again, this was heralded by a campaign based on more spectacular advertising, including a music press series  of three ads (NB: we’re advised there were at least six - see note below) featuring various headings including “Drugs”, “Fads” and “Commodities”.

Barney chose not to lay the titles across the gutter (the central margin separating type and images) to increase legibility for the reader holding the paper open. Laid out flat this would be nearly 2ft wide and was often a source of discomfort for those trying to read the “inkies” on cramped public transport.

DPS advert for This Year's Model, NME, March 25, 1978.

These ads are packed with puns and inside jokes: Patti Smith is miscaptioned as Patty Hearst, Chilli Willi as “saccharine”, Troggs’ singer Reg Presley as Elvis Presley, The Attractions as much-maligned budget label K-Tel and the recently arrested Roman Polanski as Charles Manson (the man, of course, responsible for the death of his wife Sharon Tate).

DPS advert for This Year's Model, NME, March 18, 1978.

And Costello was not spared: a photograph of Buddy Holly was placed next to his name. And a banjo lying on the ground lays the ghost of DP MacManus to rest with the caption: “Elizabeth Arden Blue Grass”.

Among the items which didn’t make it into the first edition of the book (even though it has 600 images) is this lovely rarity photographed for us by careful owner Billy Bragg: a huge paperboard in-store display poster for Get Happy!!.

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Paperboard poster, 60in x 40in, 1980. Photo: Billy Bragg. (C) Billy Bragg Collection.

Barney tropes abound: the poster is to his favoured scale of 60″ x 40″, the throway 50s/60s image has been enlarged to the point of degradation (he once told Jake Riviera he preferred photographic dots “the size of golf balls!”) and important retail information is imparted decoratively -  the record’s catalogue number FBEATXXLP1 is placed underneath the toe of one of the “masseuse”’s high heels.

60" x 40" poster, Get Happy!!, 1980. "A great record to dance to but you wouldn't want to live there".

The graphic theme of the more common “light-bulb” poster design is developed, as is the restrained yet impactful palette of colours set out by the album sleeve.

12in sleeve. Back and front cover, Get Happy!!, Elvis Costello & The Attractions, FBeat Records, 1980.

As detailed in Reasons To Be Cheerful, the Get Happy!! sleeve saw Barney scale back on the kaleidoscopic approach to Elvis Costello & The Attractions’ previous album Armed Forces with a co-ordinated, muted and retro feel, chiming with the singer-songwriter’s often contemplative channelling of 60s soul music as he reached an early career peak.

Both sides, 12in inner sleeve, Get Happy!!, 1980.

At the time the designed “scuffing” of the outer sleeve (deemed unacceptable by Costello’s US record company Columbia which insisted on cleaning up the artwork) overshadowed the package’s deceptive geometric complexity and textural depth (which naturally matched the music contained within).

The atomic art ellipses on the inner sleeve offered the dualities Barney delighted in delivering for Costello (the inner of Armed Forces provided contrasting images headed “Our place…”/”…Or Yours” and that of it’s predecessor This Year’s Model lined up dummy torsos on one side and a rubber mechanical hand holding a state of the art mini-TV on the other.

Get Happy!! detail: Nick Lowe's production note and Barney's credit - his VAT number.

Unlike those albums, there was no free 7in with Get Happy!! since the vinyl was packed with 10 tracks per side, necessitating another 60s touch: an assurance from producer Nick Lowe that sound quality had not been compromised.

Left: Artwork, Get Happy!! poster. (C) Riviera Global. Right: 30in x 20in Get Happy !! poster, 1980. Note "Vote Labour" sticker added by the author.

Instead there was a poster of silhouetted 50s diner lampshades with imposed commands riffing on the album title and the names of the individual songs. On purchase in 1980 I decorated mine with a”Vote Labour” sticker; I and a lot of others were still smarting from Margaret Thatcher’s ascendence just eight months before in the first election in which I had voted .

Label, Get Happy!!, FBeat, 1980.

In Barney’s original artwork, there were elements which did not make the final poster:  the question “Get it?” and graphics which popped up elsewhere: groupings of single bars and lines and a rendition of the interleavened quadrants which are tinted and overlaid on the band member photographs on the cover and depicted in outline in the label design.

Get Happy details!!. Nine blue lines placed top right-hand corner, back cover, and 22 green lines grouped in the top left hand corner, front cover.

What is one to make of these? Graphic tics to enrich and engage or symbols denoting deeper meaning?

These vie for speculation with the front-cover  motif which is inverted on the back and intrigued fans such as Billy Bragg, who describes it in Reasons To Be Cheerful as one of Barney’s “discernible signatures”.

3D motif artwork. (C) Reasons 2009/Riviera Global.

It could be that on the front this is yet another representation of Costello’s bespectacled visage, though Barney fan Paul Murphy has pointed out on feuilleton that it is a reference to 3D glasses, relating to the out-of-register images on the inner sleeve and the overall retro tone of the album’s design.

It can also be seen as an early version of  the symbol comprising three intertwined circles and a triangle which started to appear on the labels of certain FBeat releases.

Left: Artwork for music press ad, I Can't Stand Up For Falling Down. Left: Artwork for FBeat singles bag. Both (C) Reasons 2009/Riviera Global.

The Get Happy!! quadrants were present in Barney’s designs for the sleeve of the album’s first single, I Can’t Stand Up For Falling Down, and adorned music press adverts and FBeat’s in-house singles sleeves.

The design for the cassette issue used Bob “Bromide” Hall’s single cover photograph, and the sleeves for the subsequent three singles were integrated  in terms of colour, graphics and typography.

Here’s Elvis having fun giving Get Happy!! the hard sell on US TV back in 1980. These days he’s a bigger name than ever, particularly in the US where the second series of his Sundance Channel music/chat show Spectacle starts on December 9, as he announced earlier this week: