At the beginning of 1978 Barney Bubbles was installed at Jake Riviera’s offices at 60 Parker Street on the Holborn/Covent Garden borders, above Radar, a new independent imprint set up by ex-United Artists honchos Andrew Lauder and Martin Davis.

7in sleeve. Front cover, Kill City/I Got Nothin', Iggy Pop & James Williamson, Radar, 1978.

Radar was the new home of Riviera-managed Elvis Costello and Nick Lowe. Barney designed the label’s amazing logo as well the sleeves and ad campaigns for many of the releases, including first single, Lowe’s I Love The Sound Of Breaking Glass, and first album, Costello’s This Year’s Model.

The second album release was Kill City, a great collection of demos recorded in 1975 by former Stooges Iggy Pop and James Williamson licensed by Lauder from the late Greg Shaw’s splendid LA indie Bomp!, who supplied finished album artwork by one David Allen.

Left: Little Electric Chair, 1965. Big Electric Chair, 1967.

But fresh packaging was needed for the storming title track released as a single in February 1978, and Barney produced a front cover recalling the Electric Chairs by Andy Warhol (whose deadpan series of  images of the implement of death appeared over a decade starting in 1963, the year of the final death-sentence executions in New York State).   

7in sleeve. Back cover, Kill City/I Got Nothin', Iggy Pop & James Williamson, Radar, 1978.

The vivid pink screen of the front splashes (in signature Barney style) onto the back cover, a monochrome image of a bizarre crime scene, where the body appears to have been impaled on a parking meter. Riviera clearly remembers Barney drawing the outline on the pavement, while design cohort Caramel Crunch delighted in adding the “bullet-holes”.

We’re indebted to eagle-eyed reader Mark Lungo for pointing out that the Kill City single sleeve was a likely Barney creation and also that the cover image is that of the execution of murderess Ruth Snyder in 1928 (see Mark’s comment below).  

Full-page advert, New Musical Express, February 17, 1978.

Naturally, the fun didn’t stop with the sleeve. Barney reproduced the back cover  for the ad campaign, adding a join-the-dots puzzle fluttering in the position of the body over the crime scene. 

This was captioned with a faux Weegee/crime dept-style teleprint caption flagging up the album release: “Kill City STOP straight sell STOP in town STOP open heart STOP out now STOP ++++Iggy Pop and James Williamson STOP KIll City STOP on Radar STOP Rad 2+”

NME ad with dots joined and single title revealed.

When the dots are joined, they reveal the title: Kill City.

Arriving on the heels of the stunning brace of 77 Bowie collaborations The Idiot and Lust For Life, the album Kill City sealed Iggy’s Godfather Of Punk status and, 33 years after purchase, our original copy never strays far from the three-legged Dansette.

Of course Iggy has been firmly ensconced back within the bosom of The Stooges these last few years, with Williamson rejoining the crew following the sad passing of Ron Asheton a year ago.

There’s something circle-squaring about the fact that The Stooges’ reunion started with three tracks on Iggy’s 2003 solo album Skull Ring, one of which was named after Warhol’s 1965 Little Electric Chair.

Here’s Iggy and the boys again, as ever, giving it plenty:

RIP: Ron “Rock Action” Asheton and Greg Shaw.

As highlighted in Will Birch’s tremendous Ian Dury biography, the creative relationship between the late singer and Barney Bubbles was one of the most fruitful in the history of pop.

Of similar ages with deep art school roots, Barney and Dury commenced their partnership in the spring of 1977 just as both were heading for the top of their game, with Barney installed at Stiff after a hiatus of more than a year and Dury preparing to unleash the career-defining records and performances which brought him enduring national treasure status.

Back cover photograph by Chris Gabrin.

Unlike his treatment of others, Dury was never-less-than respectful of Barney. “Barney was easily the most incredible designer I’d ever come across,” Dury told Birch.

Poster for Sex & Drugs & Rock & Roll, Stiff Records, 1977. Tom Sheehan Collection.

Dury said Barney “scared the shit out of me. He was righteous. He didn’t have the faults or the ego and he made me feel second class. I wanted his approval in a strange kind of way”.

And, as Birch details, when Jake Riviera departed Stiff with Nick Lowe and Elvis Costello at the end of 1977, remaining partner Dave Robinson was left with Dury’s recently released New Boots & Panties!! as his main chance for commercial survival.

The decision was made to throw all resources behind the polio-stricken performer and his band The Blockheads. Barney art-directed a sustained marketing and promotional campaign made up of several elements: his Blockhead logo, numerous press ads, several posters, a songbook and a tour programme. Together these helped maintain the album’s presence in the charts for more than a year and set up hits What A Waste and number one smash Hit Me With Your Rhythm Stick.

NME, February 4, 1978: Ian Dury and Davey Payne.

The cover of Birch’s book is a delightful rendition by Dury’s friend and mentor Sir Peter Blake, while on the back is a photo by Chris Gabrin from sessions for a series of music press ads.

Melody Maker, February 4, 1978: Fred Rowe and Ian Dury.

These are littered with Dury’s skewiff humour and guttersnipe poetry and feature some of the  possible titles he had drawn up for his debut solo album.

NME January 28, 1978: Ian Dury and Charley Charles.

Gabrin’s monochromatic clarity  and his strong working relationship with both parties was an important element in the Dury/Bubbles dialogue. “We were working full-pelt at the time,” said Gabrin the other night. “There was so much to do to keep up with press ads and tours.”

Right: Melody Maker, January 28, 1978: Norman Watt-Roy and Ian Dury. Left: Sounds, February 4, 1978: Ian Dury and John Turnbull.

Gabrin’s band portraits of Dury and The Blockheads (and minder Fred “Spider” Rowe) hit the UK’s music weeklies in February 1978.

Poster, Stiff Records, 1978.

A Gabrin photograph from an earlier session (which Barney had overlaid with a lurid orange screen for one of five giant posters for the Stiff tour) was used for a standard sized poster to hammer home the album’s availabiity. The year ended with more band shots in the incredible fold-out programme for the December 1978 Hanky Pantie tour.

8" x 6" tour programme cover, December 1978.

The matchstick portrait cover was even used for the manufacture of hankies (to be knotted and worn on the head). A couple of Stiff employees - maybe Paul Conroy or Andy Murray can identify them? - sport these in the Top Of The Pops audience for Dury and The Blockheads’ triumphant performance of Hit Me.

Ian Dury & The Blockheads perform Hit Me With Your Rhythm Stick, Top Of The Pops, December 1978.

By 1983, when Dury was filmed by director Franco Rosso for a Channel 4 documentary, the wordsmith was in a very different place. 

On one of his regular separations from The Blockheads and main writing partner Chaz Jankel, Dury’s career was about to hit the skids as he recorded the half-baked 4000 Weeks Holiday. During the making of the film, management company Blackhill collapsed, but there are some sequences where it’s office can be seen decorated with Barney’s designs.

As well as Blockhead logo stickers there are posters for Do It Yourself and also the spoken-word album Blackhill’s Peter Jenner  released on Charisma by cricket commentating legend John Arlott.

This was cooked up with Charisma publicist and Barney’s friend Glen Colson, who recalls how he came up with such faux cricket positions as “Wayward Short Leg”.

Poster, Charisma Records, 1982.

By the time the documentary was screened in 1984, Barney had died at his own hand.

“Barney Bubbles told me a few straighteners towards the end of his life,” said Dury, towards the end of his own. “Barney told me: ‘You were a horrible piece of work in those days Ian.’ I said: ‘Barney, I didn’t want to be’.” 

Left: 12" cover, Jukebox Dury, Stiff, 1981. Right: 7' cover, What A Waste, Stiff, 1981.

A couple of years earlier, Barney had delivered his views on Dury’s behaviour via the designs for 1981 greatest hits Jukebox Dury and it’s single, the reissued What A Waste.

Gone is the affection of the New Boots & Panties!! era. In it’s place, with stark contrasts, the bleached-out image renders Dury as Frankenstein’s monster, while the jaunty razor-blade earring is now used for chopping out coke, lobotomising the artist.

Will Birch’s book is a fully rounded portrait of this extraordinary man, and is heartily recommended.

Here’s a chance for you to get your hands on a FREE copy SIGNED by the author.

Send your answer  to the question below to thelook@rockpopfashion.com - we’ll be announcing the winner’s name on February 14 .

Q: What is the title of the B-side of Hit Me With Your Rhythm Stick?

Good luck!

Thanks to top designer and all-round good egg Phil Smee for digging out this prime piece of Barney artwork for us: an ultra-neat shirt-and-tie ad for Nick Lowe’s spring 1978 single Little Hitler.

Artwork for music press ad, May 1978. (c) Phil Smee Collection/Reasons 2010.

Captioned: “A new single. A new shirt. You can’t take it off”, the ad - with the record company Radar’s logo as the shirt label - appeared in music paper Sounds.

7in card envelope. Back and front, Little Hitler/Cruel To Be Kind, Nick Lowe, Radar, 1978.

Housed in a sleeve designed by Barney using a Brian Griffin photograph, Little Hitler set the scene for the release of Nick’s debut solo album Jesus Of Cool (renamed and remodelled as Pure Pop For Now People in the US).

12in paperboard. Front cover, Jesus Of Cool, Nick Lowe, Radar, 1978.

The ad’s theme of sharp apparel was carried over to the album with Barney-designed skinny new wave ties issued as promotional items.

Jesus Of Cool promotional tie. (c) Diana Fawcett Collection/Reasons 2010.

Here’s Nick - tie-less - performing Little Hitler. It failed to make an impact on the chart (unlike predecessor I Love The Sound Of Breaking Glass), but further brought him out of the production shadows of such high-profile clients as Elvis Costello, The Damned, Dr Feelgood and Graham Parker. 

And a reworked version of Little Hitler’s b-side Cruel To Be Kind was to provide Nick with the biggest hit of his career the following year. But that’s a whole other story…

One of the key factors which accelerated Stiff Records past all-comers in 1977 - whether established majors or the new wave of indies launching in its wake -  was the quality, wit and invention of its music press advertising.

Cut-out-and-keep Elvis Costello poster constructed from Stiff adverts in Melody Maker, NME and Sounds, July 1977.

As explained in Reasons To Be Cheerful, this was a result of the winning combination of Barney Bubbles’ graphic genius and commercial experience (principally with Conran) and Stiff founders Dave Robinson and, in particular, Jake Riviera’s pithy and provocative promotional nous.

Stiff Records DPS adverts, New Musical Express (top), Sounds (bottom left) and Melody Maker, all published July 23, 1977.

Jake’s progress in London’s hidebound advertising scene on leaving school in the 60s had been stymied by lack of qualifications. Come the 70s his substantial creative capabilities locked in with Barney’s arsenal of references and willingness to play games to provide series after series of individual ads for each of Britain’s music publications: the five weeklies Disc & Music Echo, Melody Maker, NME, Record Mirror and Sounds and the monthlies Let it Rock and ZigZag.

Stiff Records ad detail. Assembly instructions, July 23, 1977.

A fabulous example is the batch of three cut-out-and-keep double-page spreads announcing the release of Elvis Costello’s debut album My Aim Is True in the summer of 1977. Pieced together and clipped, these created a poster of Keith Morris’s image from the front of the album.

12in sleeve. Back and front cover, My Aim Is True, Elvis Costello, Stiff, 1977.

“Our credo was that people are more intelligent than politicians or big business gives them credit for,” says Jake. “We wanted to really engage with fans and, since there were so many music papers, why not come up with a collectable series? Better than the same old ad for the latest Genesis album; hold me back, you know?”

Jake Riviera with point-of-sale Elvis Costello cut-out figure, outside Stiff offices, 32 Alexander Street, London W2, 1977. Photo: LIFE.

This and the image on the back had been carefully selected after a photo-session in which Barney and Jake were both involved to ensure that Costello’s transformation from country-rocker DP McManus (at the time holding down a day-job as a computer operator in North Acton with cosmetics manufacturer Elizabeth Arden) was complete.

Meanwhile retailers were provided with in-store cut-outs of the back cover shot; I coveted without success the one which occupied pride of place in my local record shop, Manzi’s in Finchley Road, north London.

Full-page adverts for Bongos Over Balham, Chilli Willi And The Red Hot Peppers, Mooncrest, 1974. Left: artwork for Let It Rock. Right, artwork for ZigZag.

Barney and Jake had been finessing this approach for a couple of years; Chilli Willi And The Red Hot Peppers benefited from a wide range of stickers, cut-outs and other promotional ephemera, and, when second album Bongos Over Balham was released in 1974, it was “presented” in the music press ads by a variety of items, including a pig’s trotter and a vibrator.

Contact sheet, My Aim Is True photo-session 1977, Keith Morris. (C) Keith Morris Estate.

And the objective of introducing the then-totally unknown Costello as “Buddy Holly on acid” with a sackful of songs driven by guilt and revenge was achieved in the time-honoured fashion of maintaining tight rein over available imagery while word-of-mouth was built. 

My Aim Is True colour variations, 1977/78.

Morris’s two cover shots were used repeatedly in posters as well as ads, and Barney adopted a Warholian approach by chopping and changing the eye-popping overlaid colours of the album sleeve over the course of several print-runs.

Elvis Costello posters promoting live appearances (left) and his debut album, 1977.

With the initial pressing containing the “Help Us Hype Elvis” leaflet offering free copies for those who could turn their friends on to the album, it’s likely that there were at least 30 different coloured sleeves.

Full page adverts: (left) NME August 6, 1977, Melody Maker, August 13, 1977.

Of course it’s impossible to calculate what would have happened had Elvis Presley not died on August 16 1977 just as the My Aim Is True campaign got underway; the album’s prospects certainly weren’t hurt by the public attention directed to such elements as the near-sacriligeous phrase “Elvis Is King” Letraset-ed into the cover’s two-tone boxes by Barney.

By the autumn Costello was proving he was not only one of the greatest songwriters of his generation but also a fearsome live prospect, having hooked up with The Attractions and started to perform some of the stunning tracks to appear on follow-up This Year’s Model.

Once again, this was heralded by a campaign based on more spectacular advertising, including a music press series  of three ads (NB: we’re advised there were at least six - see note below) featuring various headings including “Drugs”, “Fads” and “Commodities”.

Barney chose not to lay the titles across the gutter (the central margin separating type and images) to increase legibility for the reader holding the paper open. Laid out flat this would be nearly 2ft wide and was often a source of discomfort for those trying to read the “inkies” on cramped public transport.

DPS advert for This Year's Model, NME, March 25, 1978.

These ads are packed with puns and inside jokes: Patti Smith is miscaptioned as Patty Hearst, Chilli Willi as “saccharine”, Troggs’ singer Reg Presley as Elvis Presley, The Attractions as much-maligned budget label K-Tel and the recently arrested Roman Polanski as Charles Manson (the man, of course, responsible for the death of his wife Sharon Tate).

DPS advert for This Year's Model, NME, March 18, 1978.

And Costello was not spared: a photograph of Buddy Holly was placed next to his name. And a banjo lying on the ground lays the ghost of DP MacManus to rest with the caption: “Elizabeth Arden Blue Grass”.

Among the items which didn’t make it into the first edition of the book (even though it has 600 images) is this lovely rarity photographed for us by careful owner Billy Bragg: a huge paperboard in-store display poster for Get Happy!!.

.

Paperboard poster, 60in x 40in, 1980. Photo: Billy Bragg. (C) Billy Bragg Collection.

Barney tropes abound: the poster is to his favoured scale of 60″ x 40″, the throway 50s/60s image has been enlarged to the point of degradation (he once told Jake Riviera he preferred photographic dots “the size of golf balls!”) and important retail information is imparted decoratively -  the record’s catalogue number FBEATXXLP1 is placed underneath the toe of one of the “masseuse”’s high heels.

60" x 40" poster, Get Happy!!, 1980. "A great record to dance to but you wouldn't want to live there".

The graphic theme of the more common “light-bulb” poster design is developed, as is the restrained yet impactful palette of colours set out by the album sleeve.

12in sleeve. Back and front cover, Get Happy!!, Elvis Costello & The Attractions, FBeat Records, 1980.

As detailed in Reasons To Be Cheerful, the Get Happy!! sleeve saw Barney scale back on the kaleidoscopic approach to Elvis Costello & The Attractions’ previous album Armed Forces with a co-ordinated, muted and retro feel, chiming with the singer-songwriter’s often contemplative channelling of 60s soul music as he reached an early career peak.

Both sides, 12in inner sleeve, Get Happy!!, 1980.

At the time the designed “scuffing” of the outer sleeve (deemed unacceptable by Costello’s US record company Columbia which insisted on cleaning up the artwork) overshadowed the package’s deceptive geometric complexity and textural depth (which naturally matched the music contained within).

The atomic art ellipses on the inner sleeve offered the dualities Barney delighted in delivering for Costello (the inner of Armed Forces provided contrasting images headed “Our place…”/”…Or Yours” and that of it’s predecessor This Year’s Model lined up dummy torsos on one side and a rubber mechanical hand holding a state of the art mini-TV on the other.

Get Happy!! detail: Nick Lowe's production note and Barney's credit - his VAT number.

Unlike those albums, there was no free 7in with Get Happy!! since the vinyl was packed with 10 tracks per side, necessitating another 60s touch: an assurance from producer Nick Lowe that sound quality had not been compromised.

Left: Artwork, Get Happy!! poster. (C) Riviera Global. Right: 30in x 20in Get Happy !! poster, 1980. Note "Vote Labour" sticker added by the author.

Instead there was a poster of silhouetted 50s diner lampshades with imposed commands riffing on the album title and the names of the individual songs. On purchase in 1980 I decorated mine with a”Vote Labour” sticker; I and a lot of others were still smarting from Margaret Thatcher’s ascendence just eight months before in the first election in which I had voted .

Label, Get Happy!!, FBeat, 1980.

In Barney’s original artwork, there were elements which did not make the final poster:  the question “Get it?” and graphics which popped up elsewhere: groupings of single bars and lines and a rendition of the interleavened quadrants which are tinted and overlaid on the band member photographs on the cover and depicted in outline in the label design.

Get Happy details!!. Nine blue lines placed top right-hand corner, back cover, and 22 green lines grouped in the top left hand corner, front cover.

What is one to make of these? Graphic tics to enrich and engage or symbols denoting deeper meaning?

These vie for speculation with the front-cover  motif which is inverted on the back and intrigued fans such as Billy Bragg, who describes it in Reasons To Be Cheerful as one of Barney’s “discernible signatures”.

3D motif artwork. (C) Reasons 2009/Riviera Global.

It could be that on the front this is yet another representation of Costello’s bespectacled visage, though Barney fan Paul Murphy has pointed out on feuilleton that it is a reference to 3D glasses, relating to the out-of-register images on the inner sleeve and the overall retro tone of the album’s design.

It can also be seen as an early version of  the symbol comprising three intertwined circles and a triangle which started to appear on the labels of certain FBeat releases.

Left: Artwork for music press ad, I Can't Stand Up For Falling Down. Left: Artwork for FBeat singles bag. Both (C) Reasons 2009/Riviera Global.

The Get Happy!! quadrants were present in Barney’s designs for the sleeve of the album’s first single, I Can’t Stand Up For Falling Down, and adorned music press adverts and FBeat’s in-house singles sleeves.

The design for the cassette issue used Bob “Bromide” Hall’s single cover photograph, and the sleeves for the subsequent three singles were integrated  in terms of colour, graphics and typography.

Here’s Elvis having fun giving Get Happy!! the hard sell on US TV back in 1980. These days he’s a bigger name than ever, particularly in the US where the second series of his Sundance Channel music/chat show Spectacle starts on December 9, as he announced earlier this week:

It’s taken a week or so to absorb two very different cinematic investigations into a brace of Barney Bubbles-related bands (both coincidentally from Essex).

Shown during the London Film Festival, Julien Temple’s Oil City Confidential traces the “Estuarine” roots of the wondrous Dr Feelgood, while the Frieze Art Fair delivered Jeremy Deller and Nicholas Abrahams’ The Posters Came From The Walls, an extraordinary celebration of the personal and political liberation experienced by Depeche Mode fans around the world.

More on that below.

Barney’s relationship with Dr Feelgood started around the time of the 1975 release of their mould-breaking mono-only mission statement Down By The Jetty.

The monochrome photographs for Jetty and follow-up Malpractice were respectively taken by James Palmer and Barney’s late friend Keith Morris.

12in sleeves, Dr Feelgood. Left: Down By The Jetty, UA, 1975. Right: Malpractice, UA, 1976.

The design credits on these releases are “A.D. (Design Consultants) Ltd” and “Petagmo III”. The latter has been confirmed as the artist Joe Petagno, who produced a promotional comic based on the band’s adventures (and also created the Motorhead logo). 

As detailed in REASONS, Barney designed the promotional material for 1975’s Naughty Rhythms tour, which featured Chilli Willi & The Red Hot Peppers and Kokomo and provided the Feelgoods with their national breakthrough.

Previously unpublished: artwork for Naughty Rhythms tour advert, 1975 (C) Reasons 2009/Riviera Global.

In the mid 70s the Feelgoods’ sleeves were designed by UA regulars such as Paul Henry and John Pasche. All the group’s releases of this period featured the grinning quack logo created by Feelgoods’ one-man guitar army Wilko Johnson. 

Interview still from Oil City Confidential, 2009.

It was the late lamented Feelgoods’ frontman Lee Brilleaux’s gift of a £400 cheque to road manager Jake Riviera which kick-started Stiff Records, where Barney re-entered the music business and sealed his design reputation.

Temple’s tricksy movie, while over-garnished with juxtaposed footage from British heist films in the manner of the distracting Richard II inserts in his The Filth & The Fury, is nevertheless an invigorating and touching testament to the importance of Dr Feelgood; these were men, not boys, and their ‘tude powered punk and beyond.

Witnessing one of their gigs on an aggression-filled night in 1976 prepared me for the onstage rush of such Feelgood acolytes as The Clash and The Jam the following year.

12in sleeve. A Case Of The Shakes, Dr Feelgood, UA, 1980.

By the time Barney designed the sleeves for 1980’s A Case Of The Shakes and 1982’s Fast Women & Slow Horses, the group had lost Wilko to Ian Dury & the Blockheads but still retained a tough musicality. The diamond Brilleaux maintained his position as one of the most magnetic frontmen in rock & roll until his tragically early death from lymphoma in 1994.

12in sleeves. Left: Splash, Clive Langer & The Boxes, FBeat, 1980. Right: Pass Out, Inner City Unit, Riddle, 1980.

For the former album, produced by Nick Lowe, Barney used photographs by Bob “Bromide” Hall to create a Saul Bass-like DTs scenario. There are similarities with two other sleeves produced around this time, for Clive Langer & The Boxes and Inner City Unit.

12in sleeve. Fast Women & Slow Horses, Dr Feelgood, Chiswick, 1982.

On the front cover of Fast Women, Barney drew on his considerable illustrative skills for a visual pun which benefits from the cheeky insertion of his own profile (with its prominent proboscis) in the ampersand.

7in sleeves, Dr Feelgood. Left: No Mo Do Yakamo, UA, 1980. Right: Trying To Live My Life Without You, Chiswick, 1982.

During this period, Barney worked for another quartet who also hailed from Essex but are now the subjects of an almost-religious fervour around the world…

12in sleeve. Choose Your Own Adventure, heartsrevolution, iheartcomix, 2008.

If proof were needed that Barney Bubbles continues to inspire contemporary designers more than a quarter of a century after his death, look no further than London’s own Kate Moross, the 23-year-old making waves around the world with a remarkable body of work which first started to attract attention while she was still at Camberwell College of Arts.

10in card gatefold. Back and front, Populuxxe, Cutting Pink With Knives, Isomorph, 2008.

Inner gatefold, Populuxe, Cutting Pink With Knives.

Moross shares Barney’s deft use of colour, concerns for isometry, geometry and architectural form and his appetite for music (operating vinyl-only label Isomorph). She is similarly fascinated by symbols - not least the repeated representation of her trademark three triangles - and applies a serious work ethic across a range of media and disciplines.

Moross determinedly creates at the cross-hatches of fine art and graphic design but, in a similar fashion to Barney, refuses to be pinned down stylistically.

Right: Badges. Left: Logo, Vauxhall Skate roller-disco, 2008.

Her flyers, posters, stickers, record sleeves, t-shirts, art direction, lighting design, stage sets and videos for the likes of La Roux,  Simian Mobile Disco, heartsrevolution and Telepathe  exemplify a dedication to detail and a ready wit.

Music video, directed by Jo Apps and Kate Moross. Audacity Of Huge, Simian Mobile Disco, 2009.

Moross - who has designed for record labels including Allido and Merok Records, created campaigns for such companies as Cadbury’s and a clothing range for Top Shop - was introduced to Barney’s work via his 1977 sleeve for The Damned’s album Music For Pleasure.

12in sleeve, card. Music For Pleasure, The Damned, Stiff Records, 1977.

From left: Back sleeve, both sides of inner, Music For Pleasure.

“It was old and new and confusing,” Moross told us while on the road this summer: last month she took part in Semi Permanent, the international design event in New Zealand, lining up with fellow Brits Harry Pearce (of Pentagram), Sanky (AllofUs) and Tim Beard (Bibliotheque), as well as such design legends as David Carson.

Moross during her Semi Permanent presentation, Auckland, August 15 2009. Photo: Otis Hu.

“I love confusing,” declares Moross. “I love codes and symbols, so Music For Pleasure has everything; graphic and illustrative, pattern and block colours, everything mixed together perfectly.”

La Roux t-shirt, 2009.

Moross says that the coherence within Barney’s disparate methods and styles lies in his ability to “fit the brief, and that’s what every artist or designer’s goal should be. Not everything needs to be the same, but it should always be brilliant, and Barney was brilliant”.

Left: Concert flyer, 2006. Right: Pull-out poster, Super Super, issue 6, 2007.

Moross’s rise coincided with the reawakening of interest in illustration, packaging and graphics in music circles in the Noughties.

Left: Clubnight poster 2007. Right: Test Card clubnight ident, 2008.

Advertising campaign, Cadbury's Dairy Milk, 2009.

“I think that the Sixties and Seventies did wonders, but then the Eighties and Nineties kind of stopped caring; it was the artists that sold the music, not the art,” she believes.

7in card with foil imprint. Into The Galaxy, Midnight Juggernauts, Isomorph, 2009.

“But it came back round. Packaging and design were back, labels and bands started employing illustrators and designers to make something special again.”

Packaging 12in vinyl and jewel case CD. Temporary Pleasure, Simian Mobile Disco, Wichita, 2009.

Moross is particularly keen on the 7in sleeve for Ian Dury & The Blockheads‘ 1978 number one single Hit Me With Your Rhythm Stick.

7in sleeve, paper. Back and front cover, Hit Me With Your Rhythm Stick, Ian Dury & The Blockheads, Stiff Records, 1978.

“I love the way the fractured isometric shapes are broken apart in a bold three-colour composition and then beautifully reconstructed on the reverse,” she said.

10in debossed laser-foiled matt sleeve. Back and front, Switchblade EP, heartsrevolution, ISO 2008.

Sleeve detail, Switchblade EP.

Foil sticker, Switchblade EP.

“To be honest, I didn’t know Barney’s work until recently,” Moross added. “But when I found it, I wished I could have been around at a time of such awesome creativity within musical ephemera. I feel like, with my enthusiasm, I would have fitted in well.”

That may be true. But their loss in the Seventies and Eighties is definitely our gain today.

A spot of detective work has resulted in confirmation from musician, producer, engineer and now academic and orchestra leader Andy Arthurs that Barney Bubbles did indeed design the sleeve for his 1978 electropop single I Can Detect You (For 100,000 Miles).

Until now this curio has not been recognised as a Barney artwork. We were put on the trail by blog fan Mark Lungo, who put 2 + 2 together correctly, having spotted the familiar tropes and stylistic tics in Detect’s design and added in the fact that Barney was at that time in-house designer at Radar Records.

Andy, these days professor and head of music at Queensland University, confirmed that the cover was Barney’s, organised by Radar mainman Andrew Lauder. We will be featuring an interview with him shortly.

Backed with the song I Am A Machine, the sleeve was also used for the single’s release on affiliate label TDS Records, for whom Barney created “blackboard” music press adverts developing the use of faux mathematical equations. The TDS logo itself bears a resemblance to that which he produced for magazine Let It Rock a couple of years earlier.

On the TDS sleeves the label’s address is 120 Parker Street W1 - in posh Mayfair. It seems there was some playfulness afoot; Radar was based at 60 Parker Street, another thoroughfare in what was then down-at-heel Camden’s borders with Bloomsbury.

Andy had been around the British music scene for a number of years by the time of the single’s release, having started at George Martin’s AIR studios in 1971 and received engineering credits on albums such as Bryan Ferry’s These Foolish Things.

During the immediate post-punk era he produced singles and albums by such new wave acts as Tot Taylor’s Advertising, Stranglers’ spin-off project Celia & the Mutations, power-pop band Tonight (also on TDS), mod revivalists The Chords and 999. 

Barney had many connections to the latter band led by Nick Cash, who had been a one-time member of his friend Ian Dury’s pub-rock outfit Kilburn & The High Road. 

999’s designer was George Snow, who had known Barney since his days at underground paper Friends. Snow is the man credited with pioneering acceptance of computers and digital technology in British graphics and illustration circles by another Barney fan, Andy Martin.

999 were also signed to Radar, having been at Lauder’s previous label UA, and the photographer responsible for many of their sleeve shots was Barney’s friend and collaborator Chris Gabrin.

Meanwhile Andy Arthurs produced 999’s eponymously-titled debut album for Radar as well as such releases as The Soft Boys’ (I Want To Be An) Anglepoise Lamp, which also benefited from a Barney sleeve, and wrote tracks including Skin Tight for Noosha Fox.

Nowadays Andy is ultra-busy, complimenting his professorial duties at Queensland with his involvement in 18-piece orchestra Deep Blue.

And his release has now been added to our virtual exhibition of Barney’s single sleeves. 71 and counting! More to be added soon!

The new Madness album The Liberty Of Norton Folgate is the latest career high for London’s finest band.

It also marks the return of the sympatico producer Clive Langer, who - with his partner Alan Winstanley - has been on hand at various points through Madness’ career (even organising the band’s first recording sessions when they were rambunctious teens).

Clive’s pedigree stretches through production credits on records by such artists as Dexy’s Midnight Runners, Morrissey and Elvis Costello (with whom he co-wrote Shipbuilding) to membership of the pre-punk cabaret troupe Deaf School.

Splash, Clive Langer & The Boxes, FBeat, 1980.

And his leadership of post-Deaf School band The Boxes coincided with Barney Bubbles’ boldest and most wide-ranging record label brief: patron Jake Riviera’s formation of FBeat in 1980.

At Stiff, Barney had joined the team seven months in, and the year or so at Radar witnessed contributions from others, including Malcolm Garrett.

Radar singles by Bette Bright and Clive Langer, 1979. Designs: Malcolm Garrett.

Malcolm had been taken on at Radar straight from college to ease the pressure on Barney, and was responsible for sleeves for releases by another Deaf School alum Bette Bright as well as The Boxes’ debut, the 12″ EP I Want The World.  

FBeat was different; here Barney grew the identity of the company from the ground up, producing sleeves and posters as well as a slew of logos for label copy, headed paper, advertising and promotional purposes.

Inspired by the design detail of Jake’s early 60s jukebox, kitsch-y crowns and other regal imagery, as well as precisely arranged chevrons, stars, ellipses and other insignia dominated this period. Barney even designed Jake’s furniture for his office at the company’s Acton offices, as well as an FBeat rug (which appeared on the inner of Carlene Carter’s Musical Shapes).

Of course the priority act was Elvis Costello, responsible with his band The Attractions for FBeat’s first single I Can’t Stand Up (For Falling Down) and album Get Happy!!.

But Clive and the Boxes were hot on their heels; FBeat’s second 7″ was Splash (A Tear Goes Rolling Down), which arrived in Barney’s bespoke single bags, and the second album was the band’s Splash.

Left: Photo album. Right: NME ad for Splash (A Tear Goes Rolling Down), 1980. Carol Fawcett Collection/Reasons 2009.

For the album sleeve the Boxes were dispatched to Putney swimming baths in south-west London, where Barney’s friend, the photographer Keith Morris, shot them diving, floating and generally splashing around.

But Clive wasn’t happy with Barney’s first draft for the cover. “I knew of and admired Barney; he had a notoriety in punk circles,” says Clive. “But the first idea for the cover just didn’t work for me.

“I got the distinct impression that he wasn’t too pleased, because people rarely rejected what he came up with. But on the second go the sleeve looked fantastic - there’s a great turquoise variation which came out in Germany.”

Barney’s advertising campaigns for the single and album played with a variety of visual puns. Ads for the music press used a close up of his friend Carol Fawcett’s right eye - not only does he create a face out of the typographic arrangement but the graphic “tears” splash into the shape of a crown.

Double A-side promo copies were sent to retailers wrapped in an 12″ x 8″ poster in which the droplets are stylised as lozenges set against swimming pool blue.

The standard single label features the ident for Liverpool label Korova, from whom the track was licensed. Interestingly, the promo label also bears an arcane symbol with which Barney peppered his work at the time: three triangulated circles.

Left: Music press ad artwork (c) Riviera Global/Reasons 2009. Right: It's All Over Now, Clive Langer & The Boxes, FBeat, 1980.

The five-pointed crowns of the album cover are set atop boxes in the music press ads which trailed the tour dates while a single large one dominates the cover of follow-up single It’s All Over Now.

Coincidental aside: these days the Madness “M” logo - created by member Chrissy Boy Foreman - is sporting a five-pointed crown rather than a bluebeat hat.

As 1980 wore on, the Boxes waned, and Langer became fully engaged in production chores for Madness’ smash debut One Step Beyond, making the first steps in his career with Winstanley as part of one of Britain’s most highly rated record production teams.

“Barney was a grand master of design irreverence and visual mischief” Rob O’Connor

Stylorouge is one of the lesser celebrated though most successful design houses to have taken its cue from Barney Bubbles’ artistic approach to the music business.

Launched in 1981 by mainman Rob O’Connor, Stylorouge flourishes as a major force in commercial art and design; the current packed workload includes Island Records’ high-profile 50th anniversary celebrations.

Left: Poster. Island Life concerts, Shepherds Bush Empire. Right: Book design. Keep On Running: 50 Years Of Island Records, edited by Chris Salewicz.

 Back in 1995, the company’s philosophy was neatly summarised on its first website:

“We try to balance the analytical approach to visual ‘problem solving’ (some folk refer to this as having ideas) with a forward-looking intuitive flair (except on Monday mornings). We hold all kinds of creativity in high esteem. Nothing puts a bigger smile on our faces than driving a job from bottom to top: Concept, Art Direction, Design, Typography, Artwork, Repro, Pub; and in that order.”

This approach is evident through Stylorouge’s work, from Blur and new 4AD band Broken Records to Morrissey and Wham! (the exclamation mark came from a stray sheet of Letraset).

In this exclusive interview, Rob discusses Barney’s influence, and also reveals that he once came tantalisingly close to meeting his hero.

“I first encountered Barney’s name via his layouts for the underground press (Barney was art director of Friends and a contributor to Oz) and then with Hawkwind when he was billed alongside people like Liquid Len,” he says.

Rob - whose influences also include Barney’s one-time employer Terence Conran and 70s art collective Grapus - also checked for Barney as a fan of  Chilli Willi And The Red Hot Peppers and an attendee of the London date of the Naughty Rhythms tour.

“Barney was so totally original in his approach I couldn’t help but be influenced - he was the complete package: illustrator, designer, typographer and creative director,” says Rob, who joined Polydor Records’ art department on leaving Brighton Art College in 1977.

“He was one of the people who made the music industry seem like a huge amount of fun. In Barney’s work there was always an area of experimentation as well as heaps of humour and self-deprecation. That spread to the musicians he worked with.”

Rob cites the campaign behind Stiff’s 1977 release of Elvis Costello’s debut My Aim Is True. “Of course people like Dave Robinson and Jake Riviera were driving it, but Barney delivered the attitude,” says Rob. 

“Hopefully we do the same at Stylorouge. Our work rests on ideas, attitude and stance rather than preciousness about design.

From The Ian Dury Songbook, Music Sales, 1979.

“I’ll throw a piece of Meccano into the mix and then realise that it is in line with Barney’s fascination for using ordinary objects as the building bricks of his art.”

A particular favourite is the cover for Billy Bragg’s 1983 debut Life’s A Riot With Spy Vs Spy. 

“The notion of taking utilitarian design which was not created for aesthetic purposes and combining it with such a fundamentally working-class object as a clamp-on lamp was extraordinary,” says Rob. “He was basically saying that these objects were important and worthy of elevation.

Left: Life's A Riot With Spy Vs Spy, Billy Bragg, Utility, 1983. Right: Modern Life Is Rubbish, Blur, Food Records, 1993.

“The work we did with Blur came from the same place. We appropriated mundane items like the greetings card illustration of an old steam train which shouldn’t really be used to sell groovy pop music, or the greyhound track for Parklife.”

Rob also admires Barney’s willingness to revisit successful designs: “Rather like Peter Saville he was quite shameless about re-using ideas because he knew they were good enough and stood the test of time. Similarly, he wasn’t ashamed of plundering classic design motifs from the recent past like Blue Note or other 50s sleeves.”

Left: Rock Around The Clock, Bill Haley And The Comets, Decca US, 1955. Right: Seconds Of Pleasure, Rockpile, F Beat, 1980.

As a result of his parlous financial circumstances, towards the end of his life Barney took his portfolio to a number of major record labels in search of freelance commissions.  

“I can’t remember what happened but he was supposed to come in to Polydor,” says Rob.”I found it extraordinary that he would have to do such a thing because he was so brilliant. It was a real disappointment I never met him.”

Left: Full-page ad, Music Week, July 1977. Right: Poster. Lives exhibition, Hayward Gallery, 1979.

Rob continues to reel from the scale of Barney’s output. “One of my favourite pieces is the poster he did for the Lives exhibition, which I bought in a second-hand shop many years ago and have had on my wall ever since,” he says. “I only found out it was a Barney when I read your book!”

Rob also enthuses about the sleeve for Ian Dury’s 1981 single Spasticus Autisticus, released as a statement about the ghetto-isation of  the less abled by the official declaration in the UK that 1981 was “The Year Of The Disabled”.

Left: Almost Blue, Elvis Costello & The Attractions, F Beat, 1981. Right: Spasticus Autisticus, Ian Dury, Polydor, 1981.

“There is something subtle and poetic about his very simple idea of changing the colours of the stuff on the plate,” says Rob. “That spoke quietly and effectively about discrimination.”

So does Rob detect Barney’s influence among the current generation of commercial artists?

“It is difficult to make the shift back in time and understand how the work was created in the context of no computers,” accepts Rob. “But I work with young people a lot and know that there is a clear understanding and appetite for good ideas, and there is no doubt Barney’s have stood the test of time.

“Because he was never fashionable, his work hasn’t dated. It can only work in favour of his memory that there is a huge amount of retrospective design around at the moment.

“Hopefully contemporary designers understand why they are doing this, rather than opting for a cheap rip-off. Barney did what later became commonly known as ‘irony’: taking design meant for one purpose and showing how it can work in a different context.

“I’ve used the word ‘misappropriation’ in the context of what we do at Stylorouge ,and it’s really one of the things I most enjoy in Barney’s work.”